The Body Tape
lourdes sanchez bayas — July 3, 2008 — Fashion
References: styleguru.org
This has got to be the mother of all multi-purpose tapes!
The Body Tape is 100% vinyl packing tape that can be worn as an accessory. The quaint tape is printed black on white and there are four different types of patterns or decorations: wristwatch, bracelet, row chain, and waist belt. The tape retails at £11 per roll or about $17.00.
Implications - Since not everyone can afford expensive jewelry, brands are looking for playful ways to make new versions of accessories that are more openly available. Some use cheaper materials while others come up with other creative mediums, such as this multi-purpose tape. While it may not be as fancy or as elegant as the real deal, the humor and the quirky concepts behind these basic accessories help companies cater to the average joe.
The Body Tape is 100% vinyl packing tape that can be worn as an accessory. The quaint tape is printed black on white and there are four different types of patterns or decorations: wristwatch, bracelet, row chain, and waist belt. The tape retails at £11 per roll or about $17.00.
Implications - Since not everyone can afford expensive jewelry, brands are looking for playful ways to make new versions of accessories that are more openly available. Some use cheaper materials while others come up with other creative mediums, such as this multi-purpose tape. While it may not be as fancy or as elegant as the real deal, the humor and the quirky concepts behind these basic accessories help companies cater to the average joe.
Trend Themes
1. Affordable Accessories - Brands are seeking playful ways to create new versions of accessories that are more accessible to a wider audience, using cheaper materials or creative mediums.
2. Multi-purpose Fashion - The use of unconventional materials like packing tape as fashion accessories provides a quirky and unique twist to traditional accessories, appealing to consumers looking for something different.
3. Quirky Jewelry Alternatives - Companies are exploring unconventional ideas like using vinyl tape as jewelry to cater to the average consumer who may not be able to afford expensive jewelry but still wants to make a fashion statement.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can explore the use of affordable materials or unconventional mediums like packing tape as a way to create unique and accessible products for consumers.
2. Jewelry - The jewelry industry can tap into the trend of quirky jewelry alternatives by offering unconventional options such as vinyl tape accessories, providing affordable and playful alternatives to traditional jewelry.
3. Packaging and Adhesive - The packaging and adhesive industry can innovate by developing specialized packing tapes with patterns or decorations that can be worn as fashion accessories, targeting consumers looking for multi-purpose products.
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