#packetbouquet Lets People to Inscribe Messages for a Special Touch
Meghan Young — May 25, 2016 — Marketing
References: koncept.studio & packagingoftheworld
The #packetbouquet packaging is not what one would expect when it comes to floral designs. It takes on the shape of a box, which the bouquets slip into as if they were sprouting from a cake held within. Yet what #packetbouquet provides is not only a sturdy home to help transport the delicate stems from one place to the next, the boxes also add a personal touch.
Designed by Sofija Bojabovic of koncept.studio for Neven flower shop, the #packetbouquet can be inscribed with one of six messages: to the most beautiful, to the loved one, to the dearest one, love, good luck and congratulation. This creates a more thoughtful connection to the already generous gift while eliminating the need for a card. Simple, stylish and sweet.
Designed by Sofija Bojabovic of koncept.studio for Neven flower shop, the #packetbouquet can be inscribed with one of six messages: to the most beautiful, to the loved one, to the dearest one, love, good luck and congratulation. This creates a more thoughtful connection to the already generous gift while eliminating the need for a card. Simple, stylish and sweet.
Trend Themes
1. Personalized Packaging - Personalizing packaging with inscribed messages presents an opportunity for businesses to create a more thoughtful connection with customers.
2. Creative Bouquet Packaging - Creative bouquet packaging, such as the #packetbouquet design, offers a disruptive innovation opportunity for the floral industry to enhance the presentation of their products.
3. Elimination of Traditional Cards - The elimination of traditional cards through personalized packaging like the #packetbouquet allows businesses to streamline the gifting experience and reduce paper waste.
Industry Implications
1. Floral Industry - The floral industry can explore personalized packaging options like #packetbouquet to enhance customer experience and differentiate their products.
2. Gift and Stationery Industry - The gift and stationery industry can leverage the trend of personalized packaging to offer unique products and expand their customer base.
3. E-commerce and Delivery Services - E-commerce and delivery services can adopt personalized packaging trends to surprise and delight customers, creating a memorable unboxing experience.
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