A New Packaging-Themed Pop-Up Will Celebrate a New Fragrance Line
Justin Lam — June 20, 2018 — Business
References: wwd & luxurylaunches
Louis Vuitton recently launched its new male fragrance line in a unique packaging-themed pop-up store in NYC. The pop-up store is being hosted at the famous Rockefeller center and features close to 3,000 white stacked paper tube packages. The packaging-themed pop-up also features a centerpiece display of over 100 fragrance bottles, all of which were created by Australian industrial designer Marc Newson.
The packaging-themed pop-up is being held to celebrate the release of the Les Parfums Louis Vuitton fragrance line which will offer five distinct scents. The fragrance line was crafted by Louis Vuitton master perfumer Jacques Cavallier Belletrud. The fragrances have been in development for the past five years and Belletrud has assured that they have been crafted with the highest quality.
Image Credit: Louis Vuitton
The packaging-themed pop-up is being held to celebrate the release of the Les Parfums Louis Vuitton fragrance line which will offer five distinct scents. The fragrance line was crafted by Louis Vuitton master perfumer Jacques Cavallier Belletrud. The fragrances have been in development for the past five years and Belletrud has assured that they have been crafted with the highest quality.
Image Credit: Louis Vuitton
Trend Themes
1. Pop-up Packaging Stores - Creating pop-up stores that focus solely on packaging can elevate a brand's product packaging and boost excitement for a new line.
2. Designer-created Fragrances - Partnering with a popular industrial designer, such as Marc Newson, to create a fragrance line can attract a new audience to the brand.
3. Long-term Fragrance Development - Investing significant time and resources into developing a high-quality fragrance line can prove to be a worthwhile investment and set a brand apart from competitors.
Industry Implications
1. Luxury Fashion - Hosting pop-up stores with unique packaging displays can enhance the luxury experience for consumers and drive sales for high-end fashion brands like Louis Vuitton.
2. Fragrance - Collaborating with master perfumers like Jacques Cavallier Belletrud can produce high-quality fragrances that stand out in a highly saturated market.
3. Industrial Design - Partnering with industrial designers like Marc Newson can bring creativity and unique perspectives to fragrance packaging design, leading to a new wave of package design opportunities.
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