Celebrate a Nerdtastic Valentine's Day With Pac-Man Candy
Michael Hines — February 7, 2010 — Lifestyle
References: thinkgeek
Pac-Man is everywhere, even in your candy aisle, thanks to Pac-Man candy. Not even I saw this one coming.
Pac-Man candy comes in three flavors: Pac-Man orange, regular Blinky sour cherry, and “blue ghost blinky” sour blue raspberry. This year, make Valentine's Day a celebration of your love for each other, and Pac dash Man. Even geeks need love, and candy. Lots and lots of candy. All the time. Forever.
Implications - Retro revival is a phenomenon that has taken hold of several industries, and is essentially a backlash to the often confusing, rapidly increasing technological advancement of computer-related products today. Essentially, consumers long for simpler times, making the integration of old-school elements a great idea for any company looking o establish an emotional connection with its target audience.
Pac-Man candy comes in three flavors: Pac-Man orange, regular Blinky sour cherry, and “blue ghost blinky” sour blue raspberry. This year, make Valentine's Day a celebration of your love for each other, and Pac dash Man. Even geeks need love, and candy. Lots and lots of candy. All the time. Forever.
Implications - Retro revival is a phenomenon that has taken hold of several industries, and is essentially a backlash to the often confusing, rapidly increasing technological advancement of computer-related products today. Essentially, consumers long for simpler times, making the integration of old-school elements a great idea for any company looking o establish an emotional connection with its target audience.
Trend Themes
1. Retro Revival - The trend of reviving retro elements is spreading to different industries from fashion to food and technology.
2. Nostalgia Marketing - Businesses can take advantage of consumers' desire for simpler times by leveraging nostalgia marketing in their products and advertising.
3. Geek Culture Mainstreaming - The popularity of geek culture is on the rise, creating opportunities for companies to cater to this growing market through geeky products and experiences.
Industry Implications
1. Food and Beverage - Food and beverage companies can tap into the retro revival trend by introducing new products or reviving old favorites with a modern twist.
2. Entertainment - The entertainment industry can leverage nostalgia marketing by bringing back classic TV shows, movies, and games.
3. Consumer Electronics - Consumer electronics companies can create retro-themed products that appeal to consumers' desire for simpler and more nostalgic technology.
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