P Around Packaging Explores the Quality of its Contents
Amelia Roblin — August 4, 2011 — Marketing
References: prompt-design & thedieline
In most cases, product wrappers tend to remain detached from the items they hold, but in the case of P Around packaging, the two could not be more complementary. Somchana K. of Prompt Design has ensured that her labels don't just envelope these sketching utensils, but that they express a sincere reference to the qualities of each implement.
This collection includes five different eraser sheaths, each decorated with rubbed graphite, but rather defined by the white spaces that render unique motifs. True to the function of a rubber, these textures have been created by taking away sections of what's been drawn. The pencil sleeves are embellished with intricate checkered illustrations, executed in values that correspond to the weight of the lead. Lastly, P Around packaging for A4 paper is enhanced with the light and shadow patterns suggesting origami folding of the sheets.
This collection includes five different eraser sheaths, each decorated with rubbed graphite, but rather defined by the white spaces that render unique motifs. True to the function of a rubber, these textures have been created by taking away sections of what's been drawn. The pencil sleeves are embellished with intricate checkered illustrations, executed in values that correspond to the weight of the lead. Lastly, P Around packaging for A4 paper is enhanced with the light and shadow patterns suggesting origami folding of the sheets.
Trend Themes
1. Complementary Packaging - Explore opportunities to integrate packaging with the product it holds for a more cohesive customer experience
2. Art-inspired Product Design - Consider incorporating artistic design elements into products to create a unique and visually appealing offering
3. Texture-driven Packaging - Experiment with tactile packaging designs that give customers a hands-on experience before even opening the product
Industry Implications
1. Stationery Manufacturing - Innovate packaging designs for stationery products that are visually appealing and complementary to the items they hold
2. Art Supply Retail - Integrate art-inspired design elements into products to appeal to customers who value both functionality and aesthetics
3. Paper Manufacturing - Explore opportunities to add texture and unique design elements to paper packaging for a more engaging customer experience
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