The Oysho Summer 2014 Campaign Stars Karmen Pedaru
Meghan Young — March 27, 2014 — Fashion
References: oysho & fashiongonerogue
Effortlessly sexy, the Oysho Summer 2014 ad campaign gives the stylish swimwear looks a laid-back appeal so as to embrace a girl-next-door vibe many people will find even more attractive than the classic beach babe one. It helps that Estonian model Karmen Pedaru has a golden glow about her thanks to her bronzed skin and sun-kissed locks.
The Oysho Summer 2014 ad campaign was shot by photographer Alasdair McLellan in Fuerteventura, which is one of the Canary Islands. The sun-drenched images toggle between seductive, care-free and even at times jubilant. The face of Michael Kors showcases a range of looks involving bikini styles, loose-fitting rompers and beach cover-up looks. The windy days and sandy shores complement the summer outfits perfectly.
The Oysho Summer 2014 ad campaign was shot by photographer Alasdair McLellan in Fuerteventura, which is one of the Canary Islands. The sun-drenched images toggle between seductive, care-free and even at times jubilant. The face of Michael Kors showcases a range of looks involving bikini styles, loose-fitting rompers and beach cover-up looks. The windy days and sandy shores complement the summer outfits perfectly.
Trend Themes
1. Effortless Swimwear - Embrace an easier and more 'girl-next-door' vibe with laid-back, care-free swimwear looks.
2. Sun-kissed Campaigns - Take advantage of the bronzed skin and sun-kissed locks of models to showcase swimwear designs.
3. Sensual Photography - Use seductive and jubilant imagery to convey the alluring appeal of your swimwear brand.
Industry Implications
1. Fashion - Innovate swimwear designs that capture a relaxed and approachable vibe, leveraging sun-kissed models and sensual photography.
2. Photography - Emphasize the care-free sensuality of summer, taking advantage of sunny locations, sandy beaches, and windswept hair.
3. Travel - Partner with photo shoots in exotic locations to showcase swimwear designs that embody the spirit of vacations and care-free adventures.
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