Calvin Klein Performance's Line is Showcased by Korean Artists
References: calvinklein & hypebeast
Calvin Klein Performance is the luxury label's in-house activewear brand and it introduces a new range of oversized sportswear silhouettes for the Fall 2018 season. To showcase the new items, the imprint taps South Korean artists Sik-k and Hoody to model the pieces. Calvin Klein Performance delivers pieces to suit both male and female lifestyles with elevated pieces that are made to easily transition from street environments to active endeavors. The new collection boasts monochromatic themes throughout, adorning jackets with hoods, tank tops, shorts, tees, and compression pants.
All of the pieces are made using stretch performance fabrics to deliver high functionality. The highlighting pieces in the range would have to be the hooded poncho in an ivory hue finished with bonded seam stitching details and the tee with moisture-wicking elements.
All of the pieces are made using stretch performance fabrics to deliver high functionality. The highlighting pieces in the range would have to be the hooded poncho in an ivory hue finished with bonded seam stitching details and the tee with moisture-wicking elements.
Trend Themes
1. Oversized Activewear - The rise of artist-modeled oversized activewear presents an opportunity for brands to cater to the growing demand for comfortable and functional clothing.
2. Monochromatic Style - The monochromatic themes throughout Calvin Klein Performance's new collection suggest a trend towards simple, yet sophisticated fashion, which could be applied to various industries.
3. Street-to-active Fashion - The introduction of pieces that can transition from street environments to active endeavors showcases an opportunity for brands to cater to the lifestyles of busy individuals who want versatile clothing.
Industry Implications
1. Activewear Industry - The oversized silhouettes and stretch performance fabrics of Calvin Klein Performance's new collection could be implemented by the activewear industry as a way to innovate and appeal to consumers looking for comfortable yet functional clothing.
2. Fashion Industry - The monochromatic themes and simplicity of Calvin Klein Performance's new collection provide a potential opportunity for the fashion industry to promote a more elegant and refined style.
3. Athletic Lifestyle Industry - The street-to-active versatility of Calvin Klein Performance's new collection could create an opportunity for the athletic lifestyle industry to provide consumers with customizable and functional clothing for their busy lives.
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