Prototype 2 Launches With First Over-18 Live Advert
Julian — April 27, 2012 — Pop Culture
References: prototypegame & mirror
In a first for advertising in the UK and perhaps the world, Prototype 2 has launched an over-18 live advert to adults in London. Shown in Covent Garden, an area of London normally associated with family entertainment, the legal age-only advert for the launch of the video game, released on 24th April, was deemed too explicit for younger viewers and those with a fragile disposition.
As a result, the live ad, featuring actors playing the characters of leading hero Sgt. James Helle, his evil counterpart, Alex Mercer, Blackwatch military and the Infected, was shown at 9pm after the UK watershed had passed. The advert not only served to shock audiences gathered watching in Covent Garden, but also those watching via YouTube who had tuned in especially to watch the live stream.
As a result, the live ad, featuring actors playing the characters of leading hero Sgt. James Helle, his evil counterpart, Alex Mercer, Blackwatch military and the Infected, was shown at 9pm after the UK watershed had passed. The advert not only served to shock audiences gathered watching in Covent Garden, but also those watching via YouTube who had tuned in especially to watch the live stream.
Trend Themes
1. Over-18 Live Advertisements - Disruptive innovation opportunity: Create live advertisements specifically targeted towards adult audiences, allowing for more explicit and engaging content.
2. Legal Age-restricted Content - Disruptive innovation opportunity: Develop platforms or services that cater exclusively to legal age-restricted content, providing a safe and appropriate environment for mature audiences.
3. Audience-specific Advertising - Disruptive innovation opportunity: Implement targeted advertising strategies that reach specific age groups, ensuring that advertisements are displayed only to the intended audience.
Industry Implications
1. Gaming - Disruptive innovation opportunity: Create video games that appeal to mature audiences, incorporating explicit content or themes.
2. Entertainment - Disruptive innovation opportunity: Explore new ways to showcase adult-oriented content in traditional entertainment formats, such as movies, TV shows, and live events.
3. Digital Marketing - Disruptive innovation opportunity: Develop advanced digital marketing techniques that can target specific age groups with precision and accuracy, ensuring that ads are delivered only to the appropriate audience.
2.3
Score
Popularity
Activity
Freshness
