SKY Campaign Blends Movie Aliens With Sports and Games
Vincent Salera — February 20, 2009 — Marketing
References: coloribus
Ah! There’s nothing nicer in life than a good old-fashioned game of chess between two creatures from outer space. These ads for SKY Television bring together the extraterrestrial title creatures from “Alien” and “Predator” for a round of swingball, chess and pool.
My favorite ad is the first one. I just love the way Predator kicks his heels up swinging his racket. These comical ads were created by advertising agency DDB New Zealand with creative direction by Toby Talbot, Gavin Siakimotu and Mike Davison with copy written by Paul Hankinson.
My favorite ad is the first one. I just love the way Predator kicks his heels up swinging his racket. These comical ads were created by advertising agency DDB New Zealand with creative direction by Toby Talbot, Gavin Siakimotu and Mike Davison with copy written by Paul Hankinson.
Trend Themes
1. Extraterrestrial Advertising - Using extraterrestrial themes in advertising campaigns to appeal to a wider audience.
2. Cross-industry Collaboration - Bringing together different industries, like entertainment and sports, to create unique marketing campaigns.
3. Humorous Marketing Strategies - Creating humorous marketing strategies that break convention and capture attention.
Industry Implications
1. Entertainment - Creating cross-promotions between movies and TV shows elevates both products and increases brand loyalty.
2. Sports - Incorporating extraterrestrial themes in sports marketing can bring a new and fresh perspective to traditional marketing methods.
3. Advertising - Using humor and unconventional marketing strategies can capture audience attention and increase brand awareness.
1.7
Score
Popularity
Activity
Freshness
