The North Face's Urban Exploration Line Combines Style & Function
References: thenorthface & hypebeast
The North Face's latest Spring/Summer 2018 collection is an epitome of outdoorsy casual clothing. Launched under the brand's 'Urban Exploration' division, the pieces are characterized by stylish silhouettes and high-performing fabrics.
The outdoorsy casual clothing channels the aesthetic of adventure, so familiar to The North Face customer. The Spring/Summer 2018 line is comprised out of five unisex pieces that sport a Coolmax moisture-management technology denim. The innovative material makes it possible for the garments to be durable and water-resistant, while still managing to be impressively breathable and moisture wicking. A good cross-over between fashion and textile technology, The North Face's outdoorsy casual clothing collection for 2018 is a safe choice for those seeking a city escape, within the city.
The outdoorsy casual clothing channels the aesthetic of adventure, so familiar to The North Face customer. The Spring/Summer 2018 line is comprised out of five unisex pieces that sport a Coolmax moisture-management technology denim. The innovative material makes it possible for the garments to be durable and water-resistant, while still managing to be impressively breathable and moisture wicking. A good cross-over between fashion and textile technology, The North Face's outdoorsy casual clothing collection for 2018 is a safe choice for those seeking a city escape, within the city.
Trend Themes
1. Outdoorsy Casual Clothing - The North Face's Urban Exploration line combines style and function in their outdoorsy casual clothing collection, presenting an opportunity for other brands to tap into this growing trend.
2. Stylish Silhouettes - The emphasis on stylish silhouettes in The North Face's Spring/Summer 2018 collection highlights the demand for fashion-forward outdoor clothing, opening up opportunities for innovative designs in the industry.
3. Textile Technology - The integration of Coolmax moisture-management technology denim in The North Face's collection demonstrates the potential for disruptive innovation in the textile technology industry, offering new possibilities for durable, water-resistant, breathable, and moisture-wicking garments.
Industry Implications
1. Apparel - The North Face's Urban Exploration line sets a precedent for the outdoorsy casual clothing industry, creating opportunities for apparel brands to cater to consumers seeking functional yet stylish clothing for urban adventures.
2. Fashion - The North Face's focus on stylish silhouettes in their Spring/Summer 2018 collection suggests a demand for fashionable outdoor clothing, presenting opportunities for fashion industry leaders and designers to create trendy outdoor apparel.
3. Textiles - The integration of Coolmax moisture-management technology denim in The North Face's collection showcases the potential for disruptive innovation in the textile industry, offering opportunities for textile manufacturers to develop advanced fabrics with enhanced performance attributes.
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