This British Tour Operator Helps Families Embrace the Outdoors
Katherine Pendrill — January 11, 2017 — Lifestyle
References: pgl & nzherald.co.nz
Although British tour operator PGL has been organizing outdoor adventures for kids since the 1950s, now the company is offering similar holidays for entire families.
PGL's Family Adventures are holidays that are not only designed to encourage physical activity, but also to encourage socialization with other families. To promote this unique experience, each of the outdoor adventures involves family team activities during the day and social relaxation time at night. Families can also choose the holiday that best suits their need, with options ranging from Paris and Disneyland to the Classic Ardèche Experience.
With a growing number of families looking for more ways to get activity, PGL's experiential outdoor adventures strike the perfect balance between physical exertion and quality time spent together.
PGL's Family Adventures are holidays that are not only designed to encourage physical activity, but also to encourage socialization with other families. To promote this unique experience, each of the outdoor adventures involves family team activities during the day and social relaxation time at night. Families can also choose the holiday that best suits their need, with options ranging from Paris and Disneyland to the Classic Ardèche Experience.
With a growing number of families looking for more ways to get activity, PGL's experiential outdoor adventures strike the perfect balance between physical exertion and quality time spent together.
Trend Themes
1. Experiential Outdoor Adventures - The growing demand for experiential outdoor adventures presents an opportunity for tour operators like PGL to provide unique and engaging experiences for families.
2. Socialization-focused Family Holidays - The trend towards family holidays that promote socialization with other families opens up possibilities for tour operators to create tailored experiences that foster connections and relationships.
3. Balancing Physical Activity and Rest - As more families seek ways to combine physical activity and relaxation during their holidays, companies in the travel and hospitality industry have opportunities to design packages that cater to this need.
Industry Implications
1. Tour Operators - Tour operators can tap into the demand for family-friendly outdoor adventures by offering unique experiences and itineraries that cater to families' needs.
2. Family-oriented Entertainment - Companies in the family-oriented entertainment industry, such as theme parks and recreational centers, can partner with tour operators like PGL to offer combined packages that provide both outdoor adventures and socialization opportunities for families.
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