The Osim Sona Pillow Campaign Makes Everything Easy
Meghan Young — November 17, 2009 — Marketing
Have you ever had the type of sleep that when you woke up, you were so energized you felt you could conquer anything? Well, that’s the type of sleep the Osim Sona Pillow Campaign is claiming it can offer every night.
Created by JWT Hong Kong (hence the very culture-centric images), the Osim Sona Pillow Campaign was photographed by William So. With the slogan, “Quality sleep makes everything easy,” the advertising agency cleverly captures this idea. Check out the gallery to see what I mean.
Created by JWT Hong Kong (hence the very culture-centric images), the Osim Sona Pillow Campaign was photographed by William So. With the slogan, “Quality sleep makes everything easy,” the advertising agency cleverly captures this idea. Check out the gallery to see what I mean.
Trend Themes
1. Quality Sleep - The Osim Sona Pillow Campaign taps into the trend of prioritizing quality sleep, presenting an opportunity for innovative sleep-enhancing products and services.
2. Sleep Advertising - The concept of 'sleepvertising' showcased in the Osim Sona Pillow Campaign indicates a trend in using sleep-related topics and visuals to capture consumer attention, opening up possibilities for unique marketing strategies.
3. Culture-centric Advertising - The cultural imagery featured in the Osim Sona Pillow Campaign reflects a trend of incorporating diverse cultural references in advertising, suggesting opportunities for brands to engage with different target audiences.
Industry Implications
1. Sleep-enhancing Products - The Osim Sona Pillow Campaign highlights the potential for disruptive innovation in the sleep-enhancing products industry, encouraging the development of cutting-edge technologies and materials for improving sleep quality.
2. Marketing and Advertising - The emergence of 'sleepvertising' seen in the Osim Sona Pillow Campaign presents a disruptive innovation opportunity for marketing and advertising agencies to explore new ways to engage consumers through sleep-related campaigns.
3. Cultural Connections - The culture-centric approach employed in the Osim Sona Pillow Campaign points to a potential disruptive innovation opportunity for industries such as travel, hospitality, and fashion to create culturally inclusive experiences and products.
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