The Oscar Mayer 'Cold Dog' Was Created with Popbar
Michael Hemsworth — August 25, 2022 — Marketing
References: oscarmayer & chewboom
The Oscar Mayer 'Cold Dog' is a frozen treat created in collaboration with Popbar to offer consumers a way to enjoy the recognizable flavor of a hot dog in a cold manner.
The ice pop is positioned as a first-of-its-kind product that is arriving at select Popbar locations for $2 each, but only while supplies last. The treat is said to feature the smoky flavor notes of Oscar Mayer wieners and is topped with a swirl of mustard. The product is likely to be a hit amongst foodies seeking out unexpected flavor experiences to enjoy in place of traditional alternatives.
The Oscar Mayer 'Cold Dog' is being offered for consumers to sample at a variety of locations in New York City and the Jersey Shore. Curious foodies can pick one up from the Wienermobile, which has been given a frigidly themed makeover.
Image Credit: Oscar Mayer
The ice pop is positioned as a first-of-its-kind product that is arriving at select Popbar locations for $2 each, but only while supplies last. The treat is said to feature the smoky flavor notes of Oscar Mayer wieners and is topped with a swirl of mustard. The product is likely to be a hit amongst foodies seeking out unexpected flavor experiences to enjoy in place of traditional alternatives.
The Oscar Mayer 'Cold Dog' is being offered for consumers to sample at a variety of locations in New York City and the Jersey Shore. Curious foodies can pick one up from the Wienermobile, which has been given a frigidly themed makeover.
Image Credit: Oscar Mayer
Trend Themes
1. Meat-flavored Treats - The creation of meat-flavored ice pops offers opportunities to expand into different sweet treat categories.
2. Bold Flavor Experiences - The popularity of unique flavors presents opportunities to create other unexpected taste sensations for consumers.
3. Unconventional Food Combinations - The success of combining hot dogs and ice cream creates opportunities to experiment with other seemingly incompatible food pairings.
Industry Implications
1. Food and Beverage - The food and beverage industry can develop new products that combine unconventional flavors to attract adventurous eaters.
2. Retail - Retailers could capitalize on the trend of unique flavor combinations and offer consumers a selection of fun, new snacks and treats.
3. Tourism and Events - The tourism and event industries could incorporate food innovation experiences, such as a taste testing events for meat-flavored ice pops, to attract visitors seeking unique adventures.
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