The French's 'Frenchsicle' Was Created with Happy Pops
Michael Hemsworth — June 21, 2022 — Marketing
The French's 'Frenchsicle' ice pop is a limited-edition frozen treat created in partnership with Happy Pops to offer consumers with an unexpected way to beat the heat. The ice pop features the flavor of French's ketchup achieved with 100% Canadian tomatoes for a sweet, savory experience thanks to a touch of salt in the recipe. The all-natural ice pops are made only with real fruit and are sweetened with organic cane sugar.
The French's 'Frenchsicle' ice pop is arriving at a series of pop-up locations in Vancouver, Toronto and Leamington starting June 22. The ice pop is launching alongside an initiative to fight food insecurity with two meals being donated to Food Banks Canada for every 'Frenchsicle' the brand gives away.
The French's 'Frenchsicle' ice pop is arriving at a series of pop-up locations in Vancouver, Toronto and Leamington starting June 22. The ice pop is launching alongside an initiative to fight food insecurity with two meals being donated to Food Banks Canada for every 'Frenchsicle' the brand gives away.
Trend Themes
1. Flavored Ice Pop Trend - There is a growing trend in the creation of unique and unexpected flavors for ice pops, presenting an opportunity for food and beverage companies to innovate in this space.
2. Food Insecurity Campaign Trend - As more brands focus on corporate social responsibility, there is an opportunity for companies to launch campaigns that fight food insecurity and other social issues.
3. All-natural Ingredient Trend - Consumers are increasingly looking for healthier options made with all-natural ingredients, presenting an opportunity for food and beverage companies to create new products that meet this demand.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can innovate the creation of unique and unexpected flavors for ice pops and offer healthier alternatives made with all-natural ingredients to attract health-conscious consumers.
2. Corporate Social Responsibility Industry - The Corporate Social Responsibility industry can improve the fight against food insecurity and other social issues by launching campaigns and raising awareness about these important matters.
3. Charity Industry - The charity industry can leverage partnerships with food and beverage companies to fight food insecurity and other related issues in a more effective and sustained way.
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