The Oscar Mayer Hot Dog Straw Commemorates a Viral TikTok
Michael Hemsworth — August 22, 2023 — Marketing
References: oscarmayer & businesswire
The Oscar Mayer Hot Dog Straw has been created by the meat and cold cuts brand as a way to commemorate a viral TikTok from last summer. The straw looks and feels like the brand's signature hot dog wiener, but is crafted out of soft, food-safe silicone to perfectly mimic the feel of the meat product. The straw is inspired by the Hot Dog Straw TikTok video posted last summer by New York Nico who captured a New York Yankees fan transforming a hot dog wiener into a straw for sipping their beer.
Associate Director Kelsey Rice commented on the Oscar Mayer Hot Dog Straw saying, "While the viral ‘Hot Dog Straw’ divided the internet, we salute the brave man who paved the way to enjoy his hot dog as he wishes. Taking inspiration from a classic Oscar Mayer dog, the silicone Hot Dog Straw is designed for optimal sipping, and we hope it brings a friendly reminder that we don’t need to take enjoying a delicious hot dog seriously. Some things are just meant to be fun.”
Associate Director Kelsey Rice commented on the Oscar Mayer Hot Dog Straw saying, "While the viral ‘Hot Dog Straw’ divided the internet, we salute the brave man who paved the way to enjoy his hot dog as he wishes. Taking inspiration from a classic Oscar Mayer dog, the silicone Hot Dog Straw is designed for optimal sipping, and we hope it brings a friendly reminder that we don’t need to take enjoying a delicious hot dog seriously. Some things are just meant to be fun.”
Trend Themes
1. Branded Hot Dog-inspired Straws - The creation of branded hot dog-inspired straws presents an opportunity for meat and cold cuts brands to offer unique and playful drinking experiences.
2. Viral Tiktok Commemorations - Commemorating viral TikTok moments through innovative products like the Oscar Mayer Hot Dog Straw opens up opportunities for brands to capitalize on social media trends and engage with their audience.
3. Food-safe Silicone Alternatives - The use of food-safe silicone as a creative material for food-related products, such as the Oscar Mayer Hot Dog Straw, presents opportunities for brands to explore sustainable and versatile options in the industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the creation of branded hot dog-inspired straws to enhance customer experiences and create unique marketing opportunities.
2. Social Media and Marketing - The viral TikTok phenomenon and products like the Oscar Mayer Hot Dog Straw present opportunities for the social media and marketing industry to develop innovative strategies that connect with consumers through popular trends.
3. Packaging and Materials - The use of food-safe silicone in products like the Oscar Mayer Hot Dog Straw highlights the potential for the packaging and materials industry to explore sustainable and unconventional materials as alternatives for food-related products.
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