The Arla McDonald's Happy Meal Organic Milk Bottles will Launch in the UK
Michael Hemsworth — August 9, 2017 — Lifestyle
References: foodbev
The demand for healthful, organic products from QSR brands is increasing, so the new Arla McDonald's Happy Meal Organic Milk Bottles come as a welcome addition to the menu offerings. The milk is set to launch in over 1,270 McDonald's locations across the UK and will reportedly reach over 5.5 million consumers each year. This comes as an important product announcement that will likely create a more competitive edge for the fast food brand to keep up with how the market is changing.
The Arla McDonald's Happy Meal Organic Milk Bottles were explained by the VP of foodservice for Arla, Jonathan Dixon, who said, "We’ve been working on a range of initiatives in recent months aimed at making organic milk more accessible to our consumers. We have recently repositioned our branded organic milk as Arla organic milk to highlight its free range credentials, and the rollout of Arla organic 250ml milk bottles into McDonald’s restaurants across the country is a great way for us to expand the reach of our products."
The Arla McDonald's Happy Meal Organic Milk Bottles were explained by the VP of foodservice for Arla, Jonathan Dixon, who said, "We’ve been working on a range of initiatives in recent months aimed at making organic milk more accessible to our consumers. We have recently repositioned our branded organic milk as Arla organic milk to highlight its free range credentials, and the rollout of Arla organic 250ml milk bottles into McDonald’s restaurants across the country is a great way for us to expand the reach of our products."
Trend Themes
1. Organic QSR Meal Options - There is a growing demand for organic QSR meal options, which presents an opportunity for QSR brands to expand their healthful menu offerings.
2. Healthful Kids' Meal Options - Parents are increasingly looking for healthful meal options for their children, which provides an opportunity for QSR brands to create more healthful kids' meal offerings.
3. Increased Focus on Transparency in Food Products - Consumers are demanding more transparency in the ingredients and production of their food products, leading to opportunities for QSR brands to provide more information about their menu offerings.
Industry Implications
1. QSR Industry - The QSR industry has an opportunity to tap into the growing demand for healthful and organic menu options.
2. Organic Dairy Industry - The organic dairy industry has an opportunity to expand their reach and accessibility by partnering with QSR brands to offer organic milk in their menu offerings.
3. Food Industry - The food industry, as a whole, has an opportunity to address consumers' concerns about transparency and healthfulness by providing more information and healthful options in their products.
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