This Mexican Mezcal Features Branding that Represents its Ingredients
Mishal Omar — January 2, 2017 — Lifestyle
References: heertum.nl & thedieline
'Craneo Organic Mezcal' was inspired by some aspects of Mexican culture and was crafted with artisanal techniques.
The organic mezcal was inspired by the "celebration of life" and was handcrafted by the local maestro mezcaleros David Ravandi in Oaxaca, Mexico. The packaging for the alcoholic beverage was inspired by Van Heertum Design, with the strategy director of the agency aiming to tell a story with the imagery on the bottles. The bottles feature natural corks, recycled paper and soy-based ink on their labels. The sacred skull they feature front and center represents an Aztec goddess, while the leaves growing on top of the skull's head are agave leaves -- the primary ingredient of mezcal.
This organic mezcal features branding that stays true to its influences and the history of the alcohol itself.
The organic mezcal was inspired by the "celebration of life" and was handcrafted by the local maestro mezcaleros David Ravandi in Oaxaca, Mexico. The packaging for the alcoholic beverage was inspired by Van Heertum Design, with the strategy director of the agency aiming to tell a story with the imagery on the bottles. The bottles feature natural corks, recycled paper and soy-based ink on their labels. The sacred skull they feature front and center represents an Aztec goddess, while the leaves growing on top of the skull's head are agave leaves -- the primary ingredient of mezcal.
This organic mezcal features branding that stays true to its influences and the history of the alcohol itself.
Trend Themes
1. Artisanal Mezcal Brands - Opportunity for creating artisanal mezcal brands that stay true to their influences and the history of the alcohol.
2. Storytelling Packaging - Disruptive innovation opportunity in developing packaging that tells a story and connects with consumers on a deeper level.
3. Sustainable Alcohol Packaging - Opportunity to create packaging for alcoholic beverages that utilize sustainable materials, such as recycled paper and soy-based ink.
Industry Implications
1. Craft Spirits - Disruptive innovation opportunity for craft spirit industry to explore artisanal mezcal brands with unique branding and storytelling packaging.
2. Packaging Design - Opportunity for the packaging design industry to create innovative and immersive designs that tell a compelling story and enhance consumer engagement.
3. Sustainable Packaging Solutions - Disruptive innovation opportunity for the sustainable packaging industry to develop eco-friendly solutions for alcoholic beverage packaging, utilizing materials like recycled paper and soy-based ink.
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