'Well Told Health' Creates Clean, Natural and Plant-Based Supplements
Laura McQuarrie — November 1, 2017 — Lifestyle
References: welltold & thedieline
Entrepreneur Monica Ruffo found that there were no pure, natural and plant-based organic food supplements on the market that were free from synthetic or animal ingredients. As such, she created Well Told Health based on the idea that "We should get our nutrients from the food we eat but in some cases that is simply not possible." For instance, 90% of Vitamin D on the market comes from sheep lanolin, but Well Told Health creates its vegan Vitamin D Booster from the Portobello mushroom.
Some of the other clean health supplements from the brand include the Relaxation Booster, the Turmeric Booster and the Antioxidant Booster, each of which is packaged in a vibrant bottle that reminds of a modern apothecary.
Some of the other clean health supplements from the brand include the Relaxation Booster, the Turmeric Booster and the Antioxidant Booster, each of which is packaged in a vibrant bottle that reminds of a modern apothecary.
Trend Themes
1. Plant-based Supplements - Disruptive innovation opportunity: Develop plant-based organic food supplements to cater to the growing demand for clean and natural products.
2. Vegan Supplements - Disruptive innovation opportunity: Create vegan supplements as an alternative to traditional animal-derived supplements, meeting the needs of consumers seeking cruelty-free options.
3. Clean Health Supplements - Disruptive innovation opportunity: Design clean and natural health supplements that are free from synthetic ingredients, offering a healthier and more transparent option for consumers.
Industry Implications
1. Nutritional Supplements - Disruptive innovation opportunity: Introduce innovative, plant-based nutritional supplements that meet the increasing demand for clean, sustainable, and ethically sourced products.
2. Health and Wellness - Disruptive innovation opportunity: Develop solutions in the health and wellness industry by offering clean, natural alternatives to traditional supplements, catering to the growing consumer trend towards healthier lifestyles.
3. Food and Beverage - Disruptive innovation opportunity: Create plant-based, organic food supplements as a new category within the food and beverage industry, diversifying product offerings and appealing to health-conscious consumers.
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