This Organic Blood Orange Rooibos Herbal Tea Blend is Tangy and Citrusy
Katherine Pendrill — February 28, 2021 — Lifestyle
References: traderjoes
If you're looking for a caffeine-free beverage to get you through long afternoons, Trader Joe’s new Organic Blood Orange Rooibos Herbal Tea Blend is the perfect drink option.
Rooibos is one of the most unique types of teas because it is naturally caffeine-free and it has a distinctly earthy, full-bodied, and aromatic profile. Trader Joe’s describes its new Organic Blood Orange Rooibos Herbal Tea Blend as playing "to Rooibos’s natural strengths by adding in a blend of dried hibiscus, rose hips, orange peel, and a bit of orange oil to give a decidedly citric, tangy, and refreshing character." The result is a perfect tea for any time of day and can even be served over ice during the warm summer months.
Image Credit: Trader Joe's
Rooibos is one of the most unique types of teas because it is naturally caffeine-free and it has a distinctly earthy, full-bodied, and aromatic profile. Trader Joe’s describes its new Organic Blood Orange Rooibos Herbal Tea Blend as playing "to Rooibos’s natural strengths by adding in a blend of dried hibiscus, rose hips, orange peel, and a bit of orange oil to give a decidedly citric, tangy, and refreshing character." The result is a perfect tea for any time of day and can even be served over ice during the warm summer months.
Image Credit: Trader Joe's
Trend Themes
1. Organic Tea Blends - The rise of organic and natural products creates an opportunity for other companies to create their own organic tea blends.
2. Flavored Caffeine-free Teas - Companies can explore creating flavored caffeine-free teas for an alternative beverage option.
3. Herbal Tea Mixes - There is potential in creating new herbal tea mixes, including unique flavor combinations like the blood orange rooibos blend.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing trend of organic, natural, and unique tea blends.
2. Health and Wellness - There is opportunity for the health and wellness industry to introduce and promote caffeine-free tea blends as part of a healthy lifestyle.
3. Hospitality - Hotels and restaurants can explore incorporating unique caffeine-free tea options to their beverage selection to offer an alternative to guests.
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