Dunkin' Donuts Recently Added Oreo Hot Chocolate to Its Fall Menu
Katherine Pendrill — October 5, 2016 — Lifestyle
References: news.dunkindonuts & brandeating
Dunkin' Donuts recently expanded its fall beverage lineup beyond pumpkin spice to include Oreo Hot Chocolate. For kids and those consumers that do not drink coffee, the new drink provides a delicious way to indulge in something sweet this season.
The new Oreo Hot Chocolate is a limited-edition beverage that will be available throughout the fall and winter at participating Dunkin' Donuts locations. The indulgent drink draws inspiration from Nabisco's iconic Oreo cookies with the familiar flavor of chocolate biscuits and vanilla creme. The new drink joins other warm beverages such as the chain's Original Hot Chocolate and the Dunkaccino.
The newest addition to the Dunkin' Donuts fall beverage menu demonstrates how brands can turn familiar flavors into seasonal treats for consumers.
The new Oreo Hot Chocolate is a limited-edition beverage that will be available throughout the fall and winter at participating Dunkin' Donuts locations. The indulgent drink draws inspiration from Nabisco's iconic Oreo cookies with the familiar flavor of chocolate biscuits and vanilla creme. The new drink joins other warm beverages such as the chain's Original Hot Chocolate and the Dunkaccino.
The newest addition to the Dunkin' Donuts fall beverage menu demonstrates how brands can turn familiar flavors into seasonal treats for consumers.
Trend Themes
1. Seasonal Flavored Hot Chocolate - Brands can capitalize on the seasonal trend of indulgent, cookie-flavored hot chocolates to expand their beverage lineups.
2. Limited-edition Beverages - The popularity of limited-edition hot chocolate flavors provides an opportunity for brands to increase sales by driving urgency and demand.
3. Non-coffee Beverages - The demand for non-coffee alternatives such as hot chocolate, tea, and other comfort beverages is on the rise, offering an opportunity for brands to tap into the trend with new innovations.
Industry Implications
1. Food and Beverage - Hot chocolate and other seasonal beverages are a lucrative opportunity for the food and beverage industry to entice customers with indulgent, flavorful options.
2. Fast Food Chains - Fast food chains, such as Dunkin' Donuts, can leverage the popularity of hot chocolate and seasonal flavors to drive sales and offer more choices for non-coffee drinkers.
3. Confectionery - Confectionery companies can create unique collaborations with fast food chains to offer limited-edition cookie-flavored hot chocolates and other beverages.
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