The Oreo Cookie Case Turns Your Milk into a Shake
Omar Yusuf — September 22, 2011 — Lifestyle
References: adsoftheworld & thedailywh.at
It's not often that an iconic snack is successfully reinvented or revamped, and the ingenuity of the Oreo Cookie Case will remind you why it happens so rarely.
The concept product (alas, it isn't real) was devised by Michael Malz, Jacob Gale and their other Miami Ad School peers. As simple as it is appealing, the Oreo Cookie Case puts those seemingly useless crumbs at the bottom of the tray to good use. Once collected, the crumbs are poured into a tea bag and then dunked, like a tea bag, into milk. Your boring glass of 2% is suddenly a milkshake that's bringing all the boys to the yard. Nabisco hasn't announced any plans to bring this delectable treat to reality, so until then you'll have to find some loose tea bags and cram them full of (probably too many) crumbs.
The concept product (alas, it isn't real) was devised by Michael Malz, Jacob Gale and their other Miami Ad School peers. As simple as it is appealing, the Oreo Cookie Case puts those seemingly useless crumbs at the bottom of the tray to good use. Once collected, the crumbs are poured into a tea bag and then dunked, like a tea bag, into milk. Your boring glass of 2% is suddenly a milkshake that's bringing all the boys to the yard. Nabisco hasn't announced any plans to bring this delectable treat to reality, so until then you'll have to find some loose tea bags and cram them full of (probably too many) crumbs.
Trend Themes
1. Snack Reinvention - Opportunity to revamp iconic snacks to create innovative and appealing products.
2. Waste Upcycling - Opportunity to repurpose seemingly useless waste into new products, adding value and reducing waste.
3. Unexpected Flavor Combinations - Opportunity to experiment with unconventional flavor combinations to create tasty and unique products.
Industry Implications
1. Food and Beverage - Industry can explore new and unconventional ways to reinvent popular snacks and reduce waste through innovative product development.
2. Packaging - Industry can create packaging solutions that serve a dual purpose, reducing waste and enhancing the user experience.
3. Advertising - Industry can discover and promote innovative product ideas that capture the attention of customers and create buzz.
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