'Oreo Churros' is Meant to Be a Delicious Grab and Go Snack for All Ages
Christopher Magsambol — November 21, 2015 — Lifestyle
The new Oreo Churros makes for the perfect marriage; creamy vanilla filling, wrapped in a soft yet crunchy chocolaty cookie.
The innovative new snack is now available throughout grocery stores in the United States and can be found in the freezer section. Different limited-edition versions of Oreo Churros were made before, but this new product is meant to be the ideal grab-and-go snack. Because they will be stored in the freezer, freshness will be kept in, while allowing for a longer shelf-life.
Furthermore, it can be eaten cold as is, or later as a snack after its been cooled down. Oreo Cookie Crumb/Sugar Topping is also available, providing cookie lovers a sugary topping to roll your Oreo Churros in after it has been heated, ultimately recreating an authentic churro experience.
The innovative new snack is now available throughout grocery stores in the United States and can be found in the freezer section. Different limited-edition versions of Oreo Churros were made before, but this new product is meant to be the ideal grab-and-go snack. Because they will be stored in the freezer, freshness will be kept in, while allowing for a longer shelf-life.
Furthermore, it can be eaten cold as is, or later as a snack after its been cooled down. Oreo Cookie Crumb/Sugar Topping is also available, providing cookie lovers a sugary topping to roll your Oreo Churros in after it has been heated, ultimately recreating an authentic churro experience.
Trend Themes
1. Frozen Snacks Industry - The success of the Oreo Churros in the freezer section presents an opportunity for expansion in the frozen snacks market by creating new and innovative products that maintain freshness and a long shelf-life.
2. Limited-edition Product Trend - The release of previous limited-edition Oreo Churros proves that consumers enjoy exclusive products, presenting an opportunity for companies to release seasonal or limited-time items to boost sales.
3. Hybrid Food Trend - The combination of two popular snacks – churros and Oreos – in the Oreo Churros presents an opportunity for companies to create new and unique hybrid food products that appeal to consumers.
Industry Implications
1. Frozen Food Industry - The release of new frozen snacks products, such as the Oreo Churros, may drive growth in the frozen food industry by appealing to customers seeking convenient and easy-to-prepare meals.
2. Confectionery Industry - The success of the Oreo Churros, a new and unique confectionery product, presents an opportunity for companies to develop and market innovative and exciting snacks to satisfy consumer demand.
3. Grocery Retail Industry - The Oreo Churros, a new grab-and-go snack available in grocery stores, presents an opportunity for retailers to attract and retain customers by offering a unique and delicious product that stands out on shelves.
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