The Orange Tennis Club Ad Has Some Juicy Appeal
Alex Scott — February 22, 2010 — Lifestyle
References: behance.net & behance.net
I'm not going to lie, when I first came across this Orange Tennis Club Ad I thought it was an endorsement for Tropicana juice as their TV spots usually feature an animated orange. But after conquering my ADD and sitting through the 46-second commercial, I realized it was an ad for a gym, which made it that much more clever.
The Orange Tennis Club Ad is quite witty as it promotes their name in the most literal sense, though I suppose it would be pretty easy to create a smart ad like that if you had a color in your company's title. Unfortunately though, the Orange Tennis Club Ad didn't make me want to join their gym--it just made me crave a glass of Tropicana.
The Orange Tennis Club Ad is quite witty as it promotes their name in the most literal sense, though I suppose it would be pretty easy to create a smart ad like that if you had a color in your company's title. Unfortunately though, the Orange Tennis Club Ad didn't make me want to join their gym--it just made me crave a glass of Tropicana.
Trend Themes
1. Literal Ads - Creating ads that promote a brand in the most literal sense can be a fun and clever way to grab attention and promote a product or service.
2. Playful Marketing - Using humor and wit in marketing campaigns can increase engagement and leave a memorable impression on potential customers.
3. Misdirection Marketing - Using misdirection in marketing can be a creative way to showcase a product or service without directly advertising it.
Industry Implications
1. Fitness - There is an opportunity for fitness companies to create playful and creative ads that promote their brand and services in a unique way.
2. Marketing - Marketing agencies can offer misdirection marketing as a creative strategy to their clients, helping them stand out and grab attention in crowded markets.
3. Food and Beverage - Companies in the food and beverage industry can leverage literal ads in their marketing campaigns to showcase their products and increase brand awareness.
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