OpTic Gaming Taps Smoothie King for Call of Duty Watch Parties
References: opticgaming & esportsinsider
OpTic Gaming has joined forces with Smoothie King to orchestrate a series of sponsored watch parties during the Call of Duty League events. Commencing on February 23rd, these watch parties are being broadcasted on the YouTube channel of Seth ‘Scump’ Abner, a revered figure in the gaming community and a streamer affiliated with OpTic Gaming.
Smoothie King will operate as the presenting sponsor and meal sponsor for the three Scump Watch Parties. The streams are centered around the COD League Major 2 Qualifiers, offering viewers an immersive experience filled with thrilling matches and insightful commentary.
“The partnership with OpTic delivers the ultimate better-for-you option for esports athletes – and of course, their loyal fans – looking for a delicious, protein-packed boost to help stay on top of their game,” said Marianne Radley, Chief Marketing Officer at Smoothie King.
Image Credit: Shay Butler
Smoothie King will operate as the presenting sponsor and meal sponsor for the three Scump Watch Parties. The streams are centered around the COD League Major 2 Qualifiers, offering viewers an immersive experience filled with thrilling matches and insightful commentary.
“The partnership with OpTic delivers the ultimate better-for-you option for esports athletes – and of course, their loyal fans – looking for a delicious, protein-packed boost to help stay on top of their game,” said Marianne Radley, Chief Marketing Officer at Smoothie King.
Image Credit: Shay Butler
Trend Themes
1. Sponsored Esports Watch Parties - OpTic Gaming collaborates with Smoothie King for sponsored watch parties featuring Call of Duty League events.
2. Reaching Gaming Community - Smoothie King partners with OpTic Gaming to engage with the esports community through immersive streaming experiences.
3. Better-for-you Sponsorship - Smoothie King presents as the meal sponsor for Scump Watch Parties, providing a protein-packed boost for esports athletes.
Industry Implications
1. Esports - Esports industry can explore sponsorships like Smoothie King's collaboration with OpTic Gaming to enhance viewer engagement.
2. Food and Beverage - Food and beverage companies have the opportunity to target the gaming community with better-for-you sponsorships during gaming events.
3. Marketing and Advertising - Marketers can leverage partnerships in the gaming space, such as Smoothie King's involvement in sponsored watch parties, to reach a tech-savvy audience.
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