Many Americans Showed Up to the Polls Wearing OPI Madam President
Riley von Niessen — November 8, 2016 — Fashion
Although it's prohibited in most states to vote while wearing apparel and accessories that clearly show support for a specific candidate, many American woman are getting around this law by showing up in 'OPI Madam President.'
The rich red nail polish color has so far been donned by many on social media, making it clear who they're voting for without breaking any rules. Although the company supports women everywhere, no matter their political affiliation, a spokesperson highlighted its inclusion of the color by saying, "OPI encourages equal opportunities for all genders and ethnicities. In 2016, the highest office in the land is no longer beyond anyone’s reach."
On the social posts where users have been flaunting their OPI Madam President manicure, the hashtag #ImWithHer is included to make the statement even more clear.
The rich red nail polish color has so far been donned by many on social media, making it clear who they're voting for without breaking any rules. Although the company supports women everywhere, no matter their political affiliation, a spokesperson highlighted its inclusion of the color by saying, "OPI encourages equal opportunities for all genders and ethnicities. In 2016, the highest office in the land is no longer beyond anyone’s reach."
On the social posts where users have been flaunting their OPI Madam President manicure, the hashtag #ImWithHer is included to make the statement even more clear.
Trend Themes
1. Political Nail Polish - Disruptive innovation opportunity: Develop nail polish colors that represent different political affiliations, allowing individuals to express their political views through their appearance.
2. Social Media Activism - Disruptive innovation opportunity: Create social media campaigns or platforms that allow individuals to show their support for specific causes or candidates through images or hashtags.
3. Gender-inclusive Beauty - Disruptive innovation opportunity: Launch beauty products that promote gender inclusivity, encouraging individuals of all genders to express themselves through cosmetics.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Develop a line of political nail polish colors to tap into the growing trend of expressing political views through beauty products.
2. Social Media - Disruptive innovation opportunity: Build a social media platform specifically designed for political activism, providing a space for individuals to digitally express their political views.
3. Beauty - Disruptive innovation opportunity: Create a gender-inclusive beauty brand that offers a wide range of products to cater to the diverse needs and preferences of all individuals.
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