Opening Ceremony x Rene Magritte Celebrates the Bizarre
Laura McQuarrie — March 22, 2014 — Fashion
References: openingceremony.us & fubiz.net
The Opening Ceremony x René Magritte collection is one that's equally as exciting for those who love fashion, as well as those who love art. The Opening Ceremony and Magritte collection not only revives works of art by the Belgian surrealist painter, but it makes it completely wearable too.
The looks for men and women include a range of shirts, dresses, skirts and trousers that embody some of Magritte's most well-known work, like 'Sheherazade,' 'The Beautiful Relations' and 'The King's Museum.' Staying true to the style of the paintings, the lookbook adopts a similar presentation, completely covering up faces with items like veils, as a reference to Magritte's 'The Lovers,' in addition to a number of other odd props and poses. The collection is set for release in May, but as of now, the garments can be pre-ordered online.
The looks for men and women include a range of shirts, dresses, skirts and trousers that embody some of Magritte's most well-known work, like 'Sheherazade,' 'The Beautiful Relations' and 'The King's Museum.' Staying true to the style of the paintings, the lookbook adopts a similar presentation, completely covering up faces with items like veils, as a reference to Magritte's 'The Lovers,' in addition to a number of other odd props and poses. The collection is set for release in May, but as of now, the garments can be pre-ordered online.
Trend Themes
1. Surrealist Painting Revival - Bringing surrealist paintings into the world of fashion and making them wearable.
2. Art-inspired Fashion - Creating clothing collections that draw inspiration from famous works of art.
3. Conceptual Lookbooks - Using unconventional presentation styles, props, and poses in fashion lookbooks.
Industry Implications
1. Fashion - Exploring the intersection of fashion and art through collaborative collections.
2. Art - Fostering the connection between art and fashion by incorporating famous artworks into clothing designs.
3. Online Retail - Utilizing the pre-order approach to generate buzz and allow customers to secure their desired garments in advance.
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