Open Sky by Byredo Takes Cues from the Experience of Travel
Laura McQuarrie — May 6, 2021 — Fashion
Open Sky by Byredo is a limited-edition eau de parfum that represents the experience of travel. Unlike many fragrances that are inspired by different destinations from around the world, this one captures the essence of travel itself. As Byredo describes, Open Sky is "a distillation of the journey itself, charged with anticipation - exploring the void between departure and destination."
The eau de parfum plays with notes of pomelo, hemp leaves, spicy black pepper, woody palo santo, grounding vetiver and uplifting citrus to create a scent that's charged with the spirit of adventure. At a time when many people are feeling wanderlust and a desire to discover new places, travel-inspired items have become popular gifts to inspire nostalgia for past adventures and hope for new ones.
The eau de parfum plays with notes of pomelo, hemp leaves, spicy black pepper, woody palo santo, grounding vetiver and uplifting citrus to create a scent that's charged with the spirit of adventure. At a time when many people are feeling wanderlust and a desire to discover new places, travel-inspired items have become popular gifts to inspire nostalgia for past adventures and hope for new ones.
Trend Themes
1. Travel-inspired Fragrances - With the surge in wanderlust among people, companies can create more unique fragrances showcasing different aspects of travel to appeal to a wider audience.
2. Limited-edition Products - Creating limited-edition fragrances and other products can drive demand and sales by capturing the essence of an experience or moment in time.
3. Scent-based Storytelling - Using scent to tell a story or capture an experience provides an innovative and unique way to engage customers and create brand loyalty.
Industry Implications
1. Fragrance Industry - Opportunities exist for companies to create unique travel-inspired scents that capture the spirit of adventure to tap into the wanderlust trend.
2. Gift Industry - Travel-inspired fragrances and limited-edition products can be marketed as perfect gifts for people of all ages who love exploring new places.
3. Marketing and Advertising Industry - Scent-based storytelling provides a unique and innovative way for companies to engage customers and differentiate themselves from competitors.
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