The Opel Good Tools Ads Market Multitalented Machines
Amelia Roblin — May 20, 2011 — Autos
References: futurebrand & adsoftheworld
For businesses, automobiles have to be more than people carriers, and these Opel Good Tools ads promote a line of commercial vehicles up for mastering the task at hand.
Targeting professionals from caterers and cleaners to carpenters and landscapers, this clever campaign demonstrates how a variety of different jobs can be done better with a van or a truck designed "to deliver."
Perhaps you require a workshop in the back of your caravan, or a place to assemble baked goods onsite at an event. The FutureBrand advertising agency of Hamburg, Germany, has literally transformed this fleet of cars into hybrid machines and power tools that act as table saws, beaters, paint rollers and vacuums. The Opel Good Tools ads suggest that it's about finding a vehicle to meet your needs, and not the other way around.
Targeting professionals from caterers and cleaners to carpenters and landscapers, this clever campaign demonstrates how a variety of different jobs can be done better with a van or a truck designed "to deliver."
Perhaps you require a workshop in the back of your caravan, or a place to assemble baked goods onsite at an event. The FutureBrand advertising agency of Hamburg, Germany, has literally transformed this fleet of cars into hybrid machines and power tools that act as table saws, beaters, paint rollers and vacuums. The Opel Good Tools ads suggest that it's about finding a vehicle to meet your needs, and not the other way around.
Trend Themes
1. Commercial Vehicle Customization - Businesses are seeking customized commercial vehicles that can be transformed into mobile tools for improved efficiency and productivity.
2. Multifunctional Automotive Appliances - The development of automotive appliances that serve multiple functions beyond transportation is on the rise as businesses look for integrated solutions.
3. Worksite Vehicle Innovation - Innovative adaptations of vehicles that can be used as worksites and mobile workshops are in demand in the commercial vehicle industry.
Industry Implications
1. Commercial Vehicle Manufacturing - Commercial vehicle manufacturers have an opportunity to develop modular, customizable platforms that can be transformed into mobile workspaces and appliances.
2. Construction - The construction industry can benefit from vehicles that are transformed into mobile workshops and appliances for improved efficiency on worksites.
3. Catering and Event Planning - Catering and event planning businesses can increase productivity by using vehicles that are customized to serve as mobile workspaces and appliances for food preparation and service.
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