Only Organic's New Mac Donald Campaign Encourages Safe Farming
Jana Pijak — June 15, 2015 — Lifestyle
References: NewMacDonald & adsoftheworld
Only Organic recently released an eye-opening campaign that illustrates the damaging effects of sprayed and pesticide-infused foods. The ad features a group of children who perform in a seemingly ordinary recital. Singing the famous 'Old McDonald' tune, this commercial's cast describes the fictional character's farm, eventually changing their song to something that is more dark in its theme.
After describing the various pesticides and harmful sprays that Old McDonald uses, the kids change course for the rest of the recital, encouraging organic farming practices and saying no to pesticides. By the end of this commercial, Only Ogranic's faux recital is renamed 'New McDonald' and is a social commentary against farmers' unfair treatment of animals and their use of harmful pesticides and sprays.
After describing the various pesticides and harmful sprays that Old McDonald uses, the kids change course for the rest of the recital, encouraging organic farming practices and saying no to pesticides. By the end of this commercial, Only Ogranic's faux recital is renamed 'New McDonald' and is a social commentary against farmers' unfair treatment of animals and their use of harmful pesticides and sprays.
Trend Themes
1. Organic and Sustainable Farming - The anti-pesticide food ads can promote the expansion of the organic food market by emphasizing the health and environmental benefits of organic farming practices.
2. Green Advertising - Green advertising can be a trend as companies try to appeal to consumers who are concerned about the environmental impact of their purchases.
3. Child Activism - The ad campaign can inspire a trend of child activism as young generations express their concerns about issues related to the environment and sustainability.
Industry Implications
1. Organic Food Industry - The organic food industry can benefit from the anti-pesticide food ads as they can tap into consumers' growing interest in healthier and more sustainable food options.
2. Advertising Industry - The advertising industry can adapt to the trend of green advertising by creating campaigns that highlight a company's corporate social responsibility and sustainability initiatives.
3. Education Industry - The education industry can use the concept of child activism to promote environmental education and empower young people to take action towards a more sustainable future.
2.4
Score
Popularity
Activity
Freshness
