Orchard Mile Lets You Build Your Own Online Shopping Street
Alyson Wyers — October 24, 2017 — Luxury
References: orchardmile & fastcompany
As retailers continue to seek ways to bridge the gap between in-person engagement at brick and mortar stores and the convenience of shopping online, this luxury "e-tailer" allows customers to build their own online shopping street. The My Mile platform from Orchard Mile mimics the real-life experience of walking down the street and going into every designer's shop.
Customers can click on their favorite brands to see personalized picks. Unlike other luxury retail websites, this online shopping street builder enables you to choose from a designer's whole collection instead of a more curated approach from competitors Net-a-Porter or 24 Sevres. You can also go straight to your favorite designers instead of having to scroll through editors' picks.
Customers can click on their favorite brands to see personalized picks. Unlike other luxury retail websites, this online shopping street builder enables you to choose from a designer's whole collection instead of a more curated approach from competitors Net-a-Porter or 24 Sevres. You can also go straight to your favorite designers instead of having to scroll through editors' picks.
Trend Themes
1. Virtual Shopping Street Platforms - Disruptive innovation opportunity: Creating a virtual shopping experience that mimics the real-life experience of walking down the street and going into every designer's shop.
2. Personalized Picks - Disruptive innovation opportunity: Offering personalized product recommendations based on customer preferences and browsing behavior.
3. Expanded Product Selection - Disruptive innovation opportunity: Providing access to a designer's whole collection instead of a more limited curation of products.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Developing virtual shopping platforms that enhance customer engagement and provide a seamless online shopping experience.
2. Fashion and Luxury Retail - Disruptive innovation opportunity: Utilizing virtual shopping street platforms to offer personalized shopping experiences and expand product offerings beyond what traditional retailers can provide.
3. Technology - Disruptive innovation opportunity: Creating innovative technologies and platforms to support virtual shopping street experiences and enhance the online shopping experience.
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