Ajust by Selma Durand Makes Online Shoe Shopping More Reliable
Meghan Young — April 15, 2015 — Fashion
References: selmadurand & hypebeast
Some people have avoided online shoe shopping for the simple reason that designs differ from the brand to the footwear itself. 'Ajust' hopes to change that. It's a printable template that lets people 'try' on the shoe they're interested in. It specifically prints the shoe’s unique template upon an A4 sheet of paper. The consumer than cuts along the specified lines in order to see if its a proper fit.
Created by Selma Durand, the template makes online shoe shopping much more reliable. Durand writes, "It enables long-distance fitting in order to improve users' satisfaction and reduce the number of returned items." Although it may take time to catalog all of the unique fits out there, if partnered with the right shoe companies, that process can be made much more easily.
Created by Selma Durand, the template makes online shoe shopping much more reliable. Durand writes, "It enables long-distance fitting in order to improve users' satisfaction and reduce the number of returned items." Although it may take time to catalog all of the unique fits out there, if partnered with the right shoe companies, that process can be made much more easily.
Trend Themes
1. Long-distance Fitting - Printable footwear templates enable long-distance fitting, improving user satisfaction and reducing returns.
2. Reliable Online Shoe Shopping - Printable templates make online shoe shopping more reliable by allowing customers to 'try on' shoes before purchasing.
3. Customizable Shoe Designs - Printable templates open up opportunities for customizable shoe designs, catering to individual preferences.
Industry Implications
1. E-commerce - Printable footwear templates disrupt the e-commerce industry by providing a more reliable online shopping experience for shoes.
2. Footwear Manufacturing - Printable templates present an innovation opportunity for the footwear manufacturing industry to offer customizable and accurately fitting shoes.
3. Printing and Paper Products - The printing and paper products industry can benefit from the demand for printable footwear templates as a new product category emerges.
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