Peter Tanner — December 11, 2006 — Lifestyle
References: svenskaspel.se & thelocal.se
Swedes will no longer have to hold it in while playing online poker. The state run gambling company, SvenskaSpel, now offers online poker tables with automatic five minute breaks for the whole table every half hour. In a bid to show responsibility, SvenskaSpel has introduced the new tables to prevent strained bladders and to also give players a chance to think about whether they should continue playing.
Implications - By introducing bathroom breaks into online poker games, SvenskaSpel is improving the customer experience as they're addressing a concern many online poker players have. SvenskaSpel effectively establishes themselves as an intuitive and approachable company by implementing this new rule and this, in turn, strengthens existing and new customer relations. Corporations looking to follow suit and establish themselves as having these two attributes as well should consider improving upon a product or a service before there's genuine public outcry to resolve an issue.
Implications - By introducing bathroom breaks into online poker games, SvenskaSpel is improving the customer experience as they're addressing a concern many online poker players have. SvenskaSpel effectively establishes themselves as an intuitive and approachable company by implementing this new rule and this, in turn, strengthens existing and new customer relations. Corporations looking to follow suit and establish themselves as having these two attributes as well should consider improving upon a product or a service before there's genuine public outcry to resolve an issue.
Trend Themes
1. Online Gambling Breaks - Incorporating scheduled breaks into online gambling platforms can enhance the user experience and improve customer relations.
2. Customer-centric Innovation - Addressing customer concerns and implementing intuitive rules can strengthen customer relationships and establish a company as approachable.
3. Proactive Problem Solving - Resolving issues before there is a public outcry can differentiate a company and demonstrate proactive problem-solving capabilities.
Industry Implications
1. Online Gambling - The online gambling industry can adopt scheduled breaks to enhance user experience and stand out in a competitive market.
2. Customer Service - Companies in the customer service industry can learn from SvenskaSpel's approach to address customer concerns and build stronger relationships.
3. Innovative Technology - Companies in the innovative technology industry can develop platforms with proactive problem-solving features to provide a seamless user experience.
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