Western Union's New Online Money Transfer is Integrated with Social Media
Charlotte Joyce Kidd — October 27, 2015 — Business
References: westernunion & techcrunch
Western Union's new online money transfer service will tap into its customers' existing networks by integrating itself with the world's biggest social media platforms.
Western Union was once the best-known and most dominant telegram company in the United States -- a service it only discontinued in 2006. Today, Western Union specializes in money transfer between corporations and individuals. Lately, however, smaller start-up businesses with easy-to-use online money transfer apps have been eating into Western Union's market. In order to keep up, the 164-year-old company has announced the creation of a new online money transfer service called WU Connect. WU Connect "integrates with social media and messaging services to transfer money worldwide," making it an advanced, easy-to-use online money transfer platform.
While older consumers still tend to prefer more conventional methods of payment and money transfer, millennials are willing to sacrifice a sense of traditional security for the convenience of being able to handle their finances as efficiently and conveniently as possible.
Western Union was once the best-known and most dominant telegram company in the United States -- a service it only discontinued in 2006. Today, Western Union specializes in money transfer between corporations and individuals. Lately, however, smaller start-up businesses with easy-to-use online money transfer apps have been eating into Western Union's market. In order to keep up, the 164-year-old company has announced the creation of a new online money transfer service called WU Connect. WU Connect "integrates with social media and messaging services to transfer money worldwide," making it an advanced, easy-to-use online money transfer platform.
While older consumers still tend to prefer more conventional methods of payment and money transfer, millennials are willing to sacrifice a sense of traditional security for the convenience of being able to handle their finances as efficiently and conveniently as possible.
Trend Themes
1. Online Money Transfer - The integration of social media and messaging services in online money transfer platforms presents opportunities for seamless financial transactions.
2. Easy-to-use Apps - The rise of smaller start-up businesses offering user-friendly online money transfer apps highlights the demand for simple and intuitive financial solutions.
3. Millennial Financial Preferences - Millennials' willingness to prioritize convenience over traditional security in financial matters suggests a need for innovative solutions that cater to their preferences.
Industry Implications
1. Fintech - The Fintech industry can leverage the integration of social media and messaging services to create disruptive online money transfer solutions for users.
2. Mobile Payments - The mobile payments industry can capitalize on the demand for easy-to-use apps by developing seamless mobile money transfer platforms for consumers.
3. Financial Services - With the shifting preferences of millennials, the financial services industry has an opportunity to innovate and create financial products that prioritize convenience without compromising security.
3
Score
Popularity
Activity
Freshness
