This Startup Consolidates Online Flyers For Easy Access to Discounts
Rahul Kalvapalle — September 13, 2017 — Tech
References: reebee & itunes.apple
A Canadian startup by the name of Reebee is making it easier than ever for shoppers to take ahead of discounts at supermarkets, electronics stores, home improvement businesses and more by allowing them to access organized and consolidated online flyers.
Flyers have been around as long as supermarkets themselves, but the fact of the matter is that most younger people don't gravitate towards paper flyers. Reebee uses online flyers that aren't merely posted on the Internet, but can be perused in the form of a convenient app that allows customers to browse discounts by category.
For example, if you're in the market for a new laptop, you can check out the electronics category in the Reebee app to see if there's a deal out there suitable for you. Or if you're planning a trip to a particular big-box retailer, you can click on their name in the app and see what discounts they have to offer.
Ultimately, Reebee's appeal has to do with the fact that it allows users to filter information so that they aren't bombarded by gaudy advertisements that leave them suffering from marketing fatigue. The app's elegant and streamlined interface makes flyer-browsing an efficient experience, encouraging greater consumer engagement.
Flyers have been around as long as supermarkets themselves, but the fact of the matter is that most younger people don't gravitate towards paper flyers. Reebee uses online flyers that aren't merely posted on the Internet, but can be perused in the form of a convenient app that allows customers to browse discounts by category.
For example, if you're in the market for a new laptop, you can check out the electronics category in the Reebee app to see if there's a deal out there suitable for you. Or if you're planning a trip to a particular big-box retailer, you can click on their name in the app and see what discounts they have to offer.
Ultimately, Reebee's appeal has to do with the fact that it allows users to filter information so that they aren't bombarded by gaudy advertisements that leave them suffering from marketing fatigue. The app's elegant and streamlined interface makes flyer-browsing an efficient experience, encouraging greater consumer engagement.
Trend Themes
1. Digitized Flyers - Opportunity for businesses to transition from paper flyers to digitized platforms, improving accessibility and convenience for customers.
2. Consolidated Online Flyers - Potential for startups to create platforms that aggregate and organize online flyers from various retailers, simplifying the shopping experience for consumers.
3. Filtered Information - Emerging trend of apps that allow users to customize their flyer browsing experience, reducing marketing fatigue and increasing consumer engagement.
Industry Implications
1. Supermarkets - Opportunity for supermarkets to adopt digitized flyer platforms to reach a wider audience and increase customer engagement.
2. Electronics Stores - Disruptive innovation opportunity for electronics stores to embrace consolidated online flyers, providing a convenient way for customers to browse and compare deals.
3. Home Improvement Businesses - Potential for home improvement businesses to utilize digitized flyer platforms, allowing customers to easily access and explore discounts on home improvement products.
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