McCormick Shared Exclusive Spice Blends at One-Day Only Pop-Ups
Laura McQuarrie — September 7, 2020 — Lifestyle
References: mccormickcorporation & prnewswire
As there's been a high demand for RV rentals for Labor Day weekend, McCormick set up one-day only pop-ups to provide RV travelers and campers with flavorful meals during their travels. Well over 1,000 grab-n-go grilling kits were shared with RV travelers, who were set up with essential grilling tools, recipes and tips, as well as the exclusive Grill Mates all-purpose seasoning blends. These versatile seasoning blends—like the McCormick Grill Mates Smoked Paprika & Onion with Garlic & Pepper—combine high-quality spices that can be used for a wide range of dishes with meats or vegetables.
By visiting some of the country's most popular campgrounds, McCormick helped to set families up with everything they needed for making easy and enjoyable meals.
Image Credit: McCormick & Company
By visiting some of the country's most popular campgrounds, McCormick helped to set families up with everything they needed for making easy and enjoyable meals.
Image Credit: McCormick & Company
Trend Themes
1. RV Rental Demand - The high demand for RV rentals presents an opportunity for businesses to provide additional services and products tailored to RV travelers.
2. Flavorful Grab-n-go Meals - The popularity of grab-n-go grilling kits indicates the potential for businesses to create convenient and flavorful meal solutions for travelers and campers.
3. Exclusive Seasoning Blends - The success of exclusive seasoning blends like McCormick Grill Mates presents an opportunity for spice companies to collaborate with different industries and offer unique flavor profiles.
Industry Implications
1. Hospitality - Hospitality businesses can tap into the RV rental market by offering customized meal packages and amenities that cater to travelers.
2. Food Manufacturing - Food manufacturing companies can explore partnerships with RV rental companies to provide pre-packaged meals and customized seasoning blends.
3. Outdoor Gear and Accessories - Outdoor gear and accessories companies can develop innovative grilling tools and camping accessories that enhance the dining experience for RV travelers and campers.
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