Studio Morross Brought the One Direction Tour to Life
Vasiliki Marapas — February 13, 2015 — Pop Culture
References: studiomoross & itsnicethat
Creative design firm Studio Moross undertook a daunting task when it agreed to art direct the latest One Direction tour.
One Direction is band that rose to fame through the UK series The X Factor back in 2010, but at this point, it almost sounds silly to continue to refer them as a "band." They are more accurately described as a pop music phenomenon, wielding the power of making tween girls (and grown women) swoon at the mere mention of their name.
Studio founder Kate Moross accrued a talented team of artists, filmmakers, designers, animators and illustrators to create the set design, branding and live visuals for the entire One Direction Tour. Surprised at the amount of creative freedom she was given, Moross created a fun, vibrant tour that embodies everything the One Direction phenomenon is all about.
One Direction is band that rose to fame through the UK series The X Factor back in 2010, but at this point, it almost sounds silly to continue to refer them as a "band." They are more accurately described as a pop music phenomenon, wielding the power of making tween girls (and grown women) swoon at the mere mention of their name.
Studio founder Kate Moross accrued a talented team of artists, filmmakers, designers, animators and illustrators to create the set design, branding and live visuals for the entire One Direction Tour. Surprised at the amount of creative freedom she was given, Moross created a fun, vibrant tour that embodies everything the One Direction phenomenon is all about.
Trend Themes
1. Experiential Entertainment - Opportunity for creative design firms to art direct and create immersive tours for popular music acts like One Direction.
2. Collaborative Design - Opportunity for talented teams of artists, filmmakers, designers, animators, and illustrators to work together to create visually stunning and cohesive tour experiences.
3. Celebrity Branding - Opportunity for design firms to leverage the popularity and brand recognition of celebrities like One Direction to create visually appealing and engaging branding and marketing materials for tours.
Industry Implications
1. Creative Design - Creative design firms can showcase their talents and abilities by undertaking the art direction and set design for popular music tours.
2. Entertainment - The entertainment industry can leverage the creative expertise of design firms to enhance live experiences for fans of popular music acts.
3. Marketing and Branding - The marketing and branding industry can capitalize on the fame and recognition of celebrities to create visually appealing and memorable tour branding materials.
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