Instagram's On This Day Feature Allows Uses to Share Old Pictures
Daniel Johnson — October 10, 2019 — Social Media
Instagram has added an On This Day feature, which is able to show users old memories from the platform. The new feature is part of Instagram's new Create mode, and it will display user's photos that were taken on the same date from year previous. Users also have the ability to share old memories on the platform.
Facebook launched a similar memories feature on its platform and this move extended the capabilities to the Instagram platform. Additionally, Instagram previously launched a similar feature but it was not widely adopted by users. The new mode is also much more accessible to the users than the previous memories features for the platform.
The new feature could be popular amongst users as it can capture a sense of nostalgia, and allow users to share it on their feeds.
Image Credit: Shutterstock
Facebook launched a similar memories feature on its platform and this move extended the capabilities to the Instagram platform. Additionally, Instagram previously launched a similar feature but it was not widely adopted by users. The new mode is also much more accessible to the users than the previous memories features for the platform.
The new feature could be popular amongst users as it can capture a sense of nostalgia, and allow users to share it on their feeds.
Image Credit: Shutterstock
Trend Themes
1. Nostalgic Social Media Features - Instagram's On This Day feature allows users to share old memories, tapping into the nostalgia trend.
2. Memory Sharing - The new feature enables users to easily share memories on their feeds, creating opportunities for businesses to leverage user-generated content.
3. Improved User Experience - Instagram's new Create mode and accessible memories feature enhance the user experience, highlighting the importance of user engagement for businesses.
Industry Implications
1. Social Media - The nostalgic social media features open up opportunities for social media platforms to enhance user engagement and tap into the growing nostalgia trend.
2. Technology - The introduction of memory sharing features showcases the potential for technological innovations that enable seamless sharing and organization of personal memories.
3. Marketing and Advertising - The improved user experience and user-generated content through memories sharing offer marketing and advertising professionals new avenues to connect with audiences and leverage nostalgia in campaigns.
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