The On the Run Tour Trailer Promotes Jay Z and Beyonce's Upcoming Shows
Meghan Young — May 21, 2014 — Pop Culture
References: ticketmaster & theverge
It has become expected that when Beyonce does something, she takes it to the next level; case in point, the On the Run Tour trailer. With Jay Z by her side, Queen B channels her inner Bonnie for a modern take on the romantic outlaw story. The video is utterly epic and stars a slew of actors that are just as impressive as Beyonce and Jay Z themselves: Sean Penn, Don Cheadle, Guillermo Díaz, Emmy Rossum, Jake Gyllenhaal, Blake Lively, Rashida Jones and Kidada Jones.
Directed by Melina Matsoukas, the On the Run Tour trailer is appropriately titled, 'Run.' It gets people amped up for the beginning of the tour, which kicks off next month. Perhaps the newly announced Bonnie and Clyde movie should rethink its casting.
Directed by Melina Matsoukas, the On the Run Tour trailer is appropriately titled, 'Run.' It gets people amped up for the beginning of the tour, which kicks off next month. Perhaps the newly announced Bonnie and Clyde movie should rethink its casting.
Trend Themes
1. Epic Tour Trailers - Creating bold and cinematic trailers for upcoming tours can help build excitement and anticipation for the event.
2. Celebrity Cameos - Incorporating celebrity cameos in marketing campaigns can draw attention and boost brand recognition.
3. Modern Outlaw Storytelling - Using a modern spin on the classic outlaw story can create a unique and memorable marketing campaign.
Industry Implications
1. Entertainment - The entertainment industry can enhance their marketing strategies by producing dynamic trailers that showcase the upcoming event and incorporate famous personalities in the campaign.
2. Tourism - The tourism industry can implement the use of engaging trailers to entice travelers to explore local destinations in a unique and exciting way.
3. Fashion - The fashion industry can use modern outlaw storytelling in their marketing to showcase bold and adventurous styles to consumers.
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