Omsom x Instant Pot Shares Hard-to-Find Ingredients for Asian Meals
Laura McQuarrie — November 3, 2021 — Lifestyle
Omsom x Instant Pot collaborated on a set of limited-edition starters that are optimized for making flavorful Asian meals with a pressure cooker or air fryer. The set of sauce packets are made with ingredients that are difficult to find, including aromatic additions and seasonings that help to create well-rounded meals with ease.
The set include the brand's Lemongrass BBQ, Korean Spicy Bulgogi and Chinese Mala Salad sauces, plus six recipes that significantly streamline the at-home cooking process. The co-branded Omsom x Instant Pot sampler pack shares starters that serve two to three and create 16 or more Instant Pot or air fryer meals with the addition of a few fresh ingredients like protein and veggies.
The set include the brand's Lemongrass BBQ, Korean Spicy Bulgogi and Chinese Mala Salad sauces, plus six recipes that significantly streamline the at-home cooking process. The co-branded Omsom x Instant Pot sampler pack shares starters that serve two to three and create 16 or more Instant Pot or air fryer meals with the addition of a few fresh ingredients like protein and veggies.
Trend Themes
1. Pressure Cooker Meal Starters - The popularity of pressure cookers and air fryers has created a need for sauces and starters that streamline the cooking process.
2. Limited Edition Collaborations - Collaborations between food brands and kitchen appliance brands can lead to the creation of new products that meet a specific market need.
3. Hard-to-find Ingredients - Consumers are increasingly seeking out ingredients that are not commonly found at mainstream grocery stores, presenting an opportunity for brands to create products that cater to this demand.
Industry Implications
1. Food and Beverage - Innovative ingredient combinations and collaborations between food and kitchen brands can disrupt the food and beverage industry.
2. Kitchen Appliances - Kitchen appliance brands can take advantage of the trend towards home cooking by partnering with food brands to create products that cater to consumer demand for convenience and quality.
3. Ingredient Suppliers - Suppliers of hard-to-find ingredients can capitalize on the trend towards authentic and diverse cuisine by partnering with food brands to create products that feature their unique ingredients.
2.2
Score
Popularity
Activity
Freshness
