The Olympic Non Events Tumblr Uses Sport Icons for Everyday Events
Vivian Lau — August 7, 2012 — Special
References: olympic-non-events.tumblr & fastcodesign
The Olympic Non-Events Tumblr re-invents the sports icon to illustrate classic adages through quirky interpretation.
The London-based design studio Hat-Trick has wanted to complete a project of this sort for over 20 years. With this year's Olympic Games hosted in London, the studio was given the extra incentive to do so. The result is an imaginative remix of Otl Aicher’s 1972 system of Olympic icons. Some of the idioms featured on the Tumblr blog are 'kicking the bucket,' 'trouble shooting' and 'running on empty,' which do their best to make use of the original shooting, soccer and track pictograms. These playful re-interpretations are meant to take away from the painstakingly stressful and serious nature of the Olympic Games.
Hat-Trick's project is available on Tumblr in a flip book, or even as posters.
The London-based design studio Hat-Trick has wanted to complete a project of this sort for over 20 years. With this year's Olympic Games hosted in London, the studio was given the extra incentive to do so. The result is an imaginative remix of Otl Aicher’s 1972 system of Olympic icons. Some of the idioms featured on the Tumblr blog are 'kicking the bucket,' 'trouble shooting' and 'running on empty,' which do their best to make use of the original shooting, soccer and track pictograms. These playful re-interpretations are meant to take away from the painstakingly stressful and serious nature of the Olympic Games.
Hat-Trick's project is available on Tumblr in a flip book, or even as posters.
Trend Themes
1. Pictogram Redesign - Redesigning traditional pictograms to depict idioms and everyday events in a playful and creative way.
2. Creative Interpretation - Using iconic symbols to re-imagine common phrases and expressions, adding a touch of fun and whimsy to everyday life.
3. Breaking Stereotypes - Challenging the serious and intense nature of traditional sports icons by utilizing them to convey lighthearted and humorous messages.
Industry Implications
1. Graphic Design - Opportunities for graphic designers to reimagine and create new pictogram designs for various purposes and industries.
2. Sporting Events - Incorporating creative and lighthearted elements into sporting events to enhance the experience and engage audiences in a new way.
3. Merchandise and Retail - Creating and selling merchandise featuring redesigned pictograms and playful interpretations to appeal to a broader consumer base.
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