The Oliver Schwarzwald 'Figaro' Portfolio Brings Luxury to Life
Meghan Young — February 26, 2010 — Fashion
References: oliverschwarzwald.de & behance.net
It's amazing all the interesting ways you can portray products and the Oliver Schwarzwald 'Figaro' demonstrates one of the more unique conceptions. Bringing luxury to the everyday experience, he is able to strike a chord with this photography.
The Oliver Schwarzwald 'Figaro' seems to mainly focus on fragrances, but there are also some other luxury prodcuts thrown into the mix. Dark and rich, each shot is deceiving, however, because of its tie to normal activities.
The Oliver Schwarzwald 'Figaro' seems to mainly focus on fragrances, but there are also some other luxury prodcuts thrown into the mix. Dark and rich, each shot is deceiving, however, because of its tie to normal activities.
Trend Themes
1. Luxury Photography - Opportunity to disrupt traditional product photography by showcasing luxury items in unique and creative ways, capturing attention and generating desire.
2. Everyday Luxury - Disrupting the perception of luxury by incorporating high-end products into everyday settings, making luxury more relatable and attainable.
3. Emotional Branding - Using photography to evoke emotions and create a connection with consumers, enhancing brand storytelling and loyalty.
Industry Implications
1. Fragrance - Innovative fragrance brands can leverage luxury photography to enhance their product positioning and create a unique brand identity.
2. Fashion and Accessories - Luxury fashion and accessory brands can adopt the concept of everyday luxury in their marketing campaigns, appealing to a broader audience.
3. Hospitality and Travel - Hotels and travel companies can use luxury photography to showcase the premium experiences they offer, enticing potential customers with aspirational content.
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