The Olay Body’s Lotion Collection Has Three Options to Choose From
Michael Hemsworth — October 1, 2021 — Marketing
References: olay & drugstorenews
Body lotions are often positioned as a separate entity outside of face skincare that doesn't follow on the same trajectory with the latest ingredients, which is all set to change with the new Olay Body’s Lotion collection. The product line includes three lotions to choose from that include Revitalizing, Firming and Nourishing, which are packed with vitamin C, collagen and Hyaluronic Acid, respectively. These formulas help to hydrate the skin, increase cell turnover, hold onto water and not leave behind a greasy residue.
Senior Brand Director for Olay Body Selina Phillips spoke on the new Olay Body’s Lotion collection saying, "As we continue to elevate the body care category at Olay, our mission remains the same: to provide the skin benefits she seeks from the products in her body care, which includes body lotion. With the addition of this new collection to our body care line-up, we close the gap in her hydration needs, as well as her full skin regimen from top to bottom, so that she can feel confident in her skin."
Senior Brand Director for Olay Body Selina Phillips spoke on the new Olay Body’s Lotion collection saying, "As we continue to elevate the body care category at Olay, our mission remains the same: to provide the skin benefits she seeks from the products in her body care, which includes body lotion. With the addition of this new collection to our body care line-up, we close the gap in her hydration needs, as well as her full skin regimen from top to bottom, so that she can feel confident in her skin."
Trend Themes
1. Advanced Skincare Lotions - Olay's new body lotion collection packed with innovative ingredients such as vitamin C, collagen and Hyaluronic Acid.
2. Full Body Skincare - The integration of body lotions into a full body skincare regimen, as demonstrated by Olay.
3. Hydration - The emphasis on hydration as a key aspect of body care and skincare.
Industry Implications
1. Skincare Industry - Incorporating innovative ingredients and rethinking product positioning can lead to differentiation and growth in the competitive skincare industry.
2. Beauty and Personal Care Retail - Retailers can offer customers a more comprehensive body care solution with the addition of advanced body lotions.
3. Health and Wellness - The focus on hydration and full body care aligns with the growing trend towards health and wellness, providing opportunities for innovation in this industry.
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