Wunder2 Cosmetics' Last & Found[ation] Concealer is Breathable
Laura McQuarrie — August 29, 2018 — Fashion
References: wunder2 & cosmeticsbusiness
Wunder2 Cosmetics will soon be launching a new oil-free concealer that is said to be incredibly lightweight and breathable, allowing one's skin to feel flexible rather than covered up.
The Last & Found[ation] Concealer boasts the brand's Cover+ technology, which forms a breathable film when applied to the skin and promotes natural radiance with PolyGlow. The versatile oil-free concealer has the potential to be used in multiple ways, such as hiding blemishes or dark bags under the eyes. On top of it all, the product is said to be incredibly long-lasting and comes in a four-shade range.
As many consumers opt for mattifying and full-coverage products over ones that provide a light, dewy and natural end result, this new option has the potential to appeal to those who are looking for a no-shine finish or oil control features with a weightless, comfortable feel.
The Last & Found[ation] Concealer boasts the brand's Cover+ technology, which forms a breathable film when applied to the skin and promotes natural radiance with PolyGlow. The versatile oil-free concealer has the potential to be used in multiple ways, such as hiding blemishes or dark bags under the eyes. On top of it all, the product is said to be incredibly long-lasting and comes in a four-shade range.
As many consumers opt for mattifying and full-coverage products over ones that provide a light, dewy and natural end result, this new option has the potential to appeal to those who are looking for a no-shine finish or oil control features with a weightless, comfortable feel.
Trend Themes
1. Oil-free Concealer - Disruptive innovation opportunity: Develop oil-free concealer products that are lightweight, breathable, and provide a natural end result.
2. Breathable Cosmetics - Disruptive innovation opportunity: Create cosmetics that form a breathable film on the skin, promoting natural radiance and flexibility.
3. Long-lasting Makeup - Disruptive innovation opportunity: Design makeup products that are incredibly long-lasting, providing all-day coverage and wearability.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce new makeup products with innovative formulas and features.
2. Skincare - Disruptive innovation opportunity: Combine skincare and makeup by developing cosmetic products that are lightweight and promote healthy skin.
3. Beauty Retail - Disruptive innovation opportunity: Partner with cosmetic brands to offer exclusive oil-free concealer products and enhance the cosmetics retail experience.
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