thischick — March 12, 2007 — Art & Design
References:
What do Hanuman, Shiva, Lakshmi, Krishna, and Ganesh have in common? They are Hindu Gods that have been immortalized forever on a lunch box. If you want your lunch to be coming to you from a calm and centered place, then these lunchboxes just might be for you. Ohm Nama Shiva!
Implications - Recreating religious icons on common items, such as the Hindu Lunch box, has become a part of pop culture. Consumers have modernized the way that they display their religious affiliation. With the popular T-shirts reading 'Jesus is My Homeboy' serving as an example, companies can shift their products towards the niches that practice religion but maintain a more modern sense of humor.
Implications - Recreating religious icons on common items, such as the Hindu Lunch box, has become a part of pop culture. Consumers have modernized the way that they display their religious affiliation. With the popular T-shirts reading 'Jesus is My Homeboy' serving as an example, companies can shift their products towards the niches that practice religion but maintain a more modern sense of humor.
Trend Themes
1. Religious Iconography - Companies can capitalize on the trend of recreating religious icons on common items, like the Hindu Lunch Box, to appeal to consumers who want to display their religious affiliation in a modern and humorous way.
2. Modernizing Religious Practices - There is an opportunity for businesses to cater to niches that practice religion but also maintain a modern sense of humor, as seen with the popular T-shirts reading 'Jesus is My Homeboy'.
3. Pop Culture Spirituality - The rise of pop culture references intertwined with spirituality presents a disruptive innovation opportunity for companies to create unique products that blend tradition and contemporary appeal.
Industry Implications
1. Religious Products - The trend of recreating religious icons on everyday items opens up opportunities for companies in the religious products industry to offer unique and modernized products that cater to consumer preferences.
2. Apparel and Accessories - The demand for products like T-shirts reading 'Jesus is My Homeboy' indicates a potential disruption in the apparel and accessories industry, where companies can create garments that combine religion, pop culture, and humor.
3. Gifts and Novelty Items - The popularity of items like the Hindu Lunch Box highlights the potential for disruption in the gifts and novelty items industry, encouraging companies to design and market unique products that cater to specific cultural and religious themes.
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