These Ofixpres Ads Highlight Le Petit Prince and Moby Dick
Leslie Chen — June 24, 2011 — Marketing
References: adsoftheworld & adsoftheworld
If you're a literary nut and appreciate a good read, then these Ofixpres ads will have you laughing in no time. The images in this campaign feature classic novels that can appeal to just about any reader.
Commissioned by advertising agency Y&R Bogota in Colombia, the Ofixpres ads emphasize the different perceptions of each reader through the use of a highlighter. The image featuring Le Petit Prince illustrates how each reader would accordingly focus on a different aspect of the book; a corny boyfriend would be fixated on the flower and a lumberjack would highlight the trees.
You don't necessarily need to have read these books to appreciate these Ofixpres ad campaign. Discussing a novel with anyone will have you realize that everyone has different interpretations and that is exactly what these Ofixpres ads convey.
Implications - Consumers are drawn to images they can relate to. Making a reference to something familiar is appealing to customers who desire a connection to the purchases they make. Focusing on this need for a deeper relationship could help a company in growing their brand.
Commissioned by advertising agency Y&R Bogota in Colombia, the Ofixpres ads emphasize the different perceptions of each reader through the use of a highlighter. The image featuring Le Petit Prince illustrates how each reader would accordingly focus on a different aspect of the book; a corny boyfriend would be fixated on the flower and a lumberjack would highlight the trees.
You don't necessarily need to have read these books to appreciate these Ofixpres ad campaign. Discussing a novel with anyone will have you realize that everyone has different interpretations and that is exactly what these Ofixpres ads convey.
Implications - Consumers are drawn to images they can relate to. Making a reference to something familiar is appealing to customers who desire a connection to the purchases they make. Focusing on this need for a deeper relationship could help a company in growing their brand.
Trend Themes
1. Ad Campaigns Based on Classic Novels - Using classic novels as inspiration for an ad campaign can create interest and appeal for literary enthusiasts.
2. Personalized Marketing - Highlighting how different people interpret and relate to a product can create a personalized connection with customers.
3. Emphasizing Consumer Connection - Highlighting the need for a deeper connection with products can help companies build their brand.
Industry Implications
1. Advertising and Marketing - Using classic literature can be a unique and creative approach for advertising agencies.
2. Printing and Publishing - Partnering with companies that sell printing and publishing supplies like Ofixpres can create potential customers within the literary community.
3. Retail and Consumer Goods - Creating a personalized connection with customers can help retailers sell products to a wider audience.
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