Zerofootprint
Greg Ponesse — June 6, 2008 — Eco
References: zerofootprint.net & redcanary
Are you concerned with your carbon footprint? Dial into Zerofootprint and calculate your carbon output.
Zerofootprint is a startup organization that is turning heads in the area of sustainable commerce.
"Zerofootprint's website helps users not only track down their carbon footprints but also reduce their impact on the environment through carbon offset purchases," RedCanary.ca explains. "Their carbon dioxide calculators enable consumers to tally the impact their everyday lives have on the environment; measuring everything from their air and car travel to their food consumption habits. Consumers can also purchase carbon offsets—a tonne costs $16, or they can calculate how many offsets they require to cover the environmental impact of specific flights, driving a vehicle for a year, or their home's energy consumption."
The brainchild of Ron Dembo, also known for building one of the largest risk management software companies, Algorithmics, is part green consultancy, part carbon-offset broker and part social network. Their impressive roster of clients include Roots Canada, Air Canada, the City of Toronto and the list goes on.
Zerofootprint is a startup organization that is turning heads in the area of sustainable commerce.
"Zerofootprint's website helps users not only track down their carbon footprints but also reduce their impact on the environment through carbon offset purchases," RedCanary.ca explains. "Their carbon dioxide calculators enable consumers to tally the impact their everyday lives have on the environment; measuring everything from their air and car travel to their food consumption habits. Consumers can also purchase carbon offsets—a tonne costs $16, or they can calculate how many offsets they require to cover the environmental impact of specific flights, driving a vehicle for a year, or their home's energy consumption."
The brainchild of Ron Dembo, also known for building one of the largest risk management software companies, Algorithmics, is part green consultancy, part carbon-offset broker and part social network. Their impressive roster of clients include Roots Canada, Air Canada, the City of Toronto and the list goes on.
Trend Themes
1. Carbon Footprint Calculators - There is an opportunity for more startups to develop carbon footprint calculators to help consumers measure and reduce their environmental impact.
2. Carbon Offset Purchases - More companies can explore offering carbon offset purchases to their clients as a way to reduce their environmental impact and address climate change concerns.
3. Green Consultancy Services - There is a growing need for more companies that offer green consultancy services to help businesses and consumers reduce their carbon footprint and adopt sustainable practices.
Industry Implications
1. Sustainability - The sustainability industry can explore offering carbon footprint calculators and carbon offset purchases to help clients reduce their environmental impact and address climate change concerns.
2. Consulting - Consulting firms can incorporate green consultancy services and offer sustainability solutions to their clients as a way to meet the growing demand for sustainable practices.
3. Travel - The travel industry can explore offering carbon offset purchases to customers who want to reduce their environmental impact from air and car travel.
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