The 'Marhaba' is the Official Match Ball of the African Cup of Nations
Rahul Kalvapalle — December 18, 2014 — Lifestyle
References: news.adidas & footyheadlines
The Adidas Marhaba is the official match ball for the upcoming Africa Cup of Nations, which will be held in Equatorial Guinea in early 2015. The word 'marhaba' means 'welcome'.
The ball was designed by Adidas together with the Confederation of African Football, which oversees the tournament. The ball features a highly distinctive gold and blue coloring that aims to represent the African continent's contrasting landscapes, from the vast Sahara desert to the even more vast blue skies.
The technology incorporated into the bladder and carcass of the Adidas Marhaba is identical to that of the Brazuca, which was used in the 2014 World Cup and is the official match ball of the UEFA Champions League.
The ball is available for purchase at selected Adidas retail outlets and partner retail stores.
The ball was designed by Adidas together with the Confederation of African Football, which oversees the tournament. The ball features a highly distinctive gold and blue coloring that aims to represent the African continent's contrasting landscapes, from the vast Sahara desert to the even more vast blue skies.
The technology incorporated into the bladder and carcass of the Adidas Marhaba is identical to that of the Brazuca, which was used in the 2014 World Cup and is the official match ball of the UEFA Champions League.
The ball is available for purchase at selected Adidas retail outlets and partner retail stores.
Trend Themes
1. Increasing Demand for African-themed Products - Opportunity for businesses to create and market products that celebrate African culture and heritage.
2. Innovative Design in Sports Equipment - Potential for companies to develop unique and visually appealing designs for sports equipment to stand out in the market.
3. Technology Integration in Sports Equipment - Possibility for companies to incorporate advanced technology into sports equipment for enhanced performance and user experience.
Industry Implications
1. Sporting Goods - Disruptive innovation opportunity for companies to create and sell African-inspired sports equipment, including soccer balls and other sporting gear.
2. Retail - Opportunity for retailers to partner with sports brands to sell specialized and exclusive sports equipment, such as the Adidas Marhaba.
3. Tourism and Travel - Innovative opportunity for tour operators and travel companies to offer African-themed sports experiences, attracting sports enthusiasts and cultural explorers.
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