Dunkin' Modeled Its First Official Halloween Costume on the Dunkin' Runner
Laura McQuarrie — October 1, 2019 — Marketing
References: news.dunkindonuts & prnewswire
This October, Dunkin' created its first-ever official Halloween costume and debuted it at New York Fashion Week—to play up the popularity of monochromatic fashion for the season. The all-pink costume takes inspiration from the Dunkin' Runner depicted on the signature America Runs on Dunkin' logo and represents "the ultimate symbol of running on Dunkin'."
While the official Halloween costume by Dunkin' will inspire many, the limited-edition Dunkin' Runner costume can't be purchased in stores, although fans have the chance to win the head-to-toe pink outfit by engaging with the brand on social media.
Before October 31st, people across the country may even catch a glimpse of the Dunkin' Runner, who will be running into Dunkin' locations across the country and treating people to free Halloween donuts.
While the official Halloween costume by Dunkin' will inspire many, the limited-edition Dunkin' Runner costume can't be purchased in stores, although fans have the chance to win the head-to-toe pink outfit by engaging with the brand on social media.
Before October 31st, people across the country may even catch a glimpse of the Dunkin' Runner, who will be running into Dunkin' locations across the country and treating people to free Halloween donuts.
Trend Themes
1. Branded QSR Costumes - Quick Service Restaurants can increase brand awareness by creating limited-edition costumes based on the iconic symbols of their brand.
2. Monochromatic Fashion - Fashion and apparel companies can capitalize on monochromatic trends by teaming up with popular quick-service restaurants to release branded clothing lines.
3. Social Media Engagement - Cultivating user-generated content and social media engagement through contests to win limited-edition branded costumes can increase brand loyalty and awareness.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs can create more brand awareness and lead to increased sales by releasing limited-edition cult-status branded costumes.
2. Fashion and Apparel - Fashion and apparel companies can tap into popular QSR brands and capitalize on monochromatic trends to create branded clothing lines.
3. Marketing and Advertising - Increasing social media engagement through user-generated content and contests for limited-edition branded costumes represents a strong marketing opportunity for businesses who specialize in this industry.
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