Charlotte’s Web and Gopuff Partnered to Offer Delivery
Michael Hemsworth — October 5, 2022 — Marketing
References: gopuff & cbdretailtrends
Charlotte’s Web and Gopuff have announced a national distribution partnership to offer consumers with easier access to some of their favorite cannabis products from the comfort of home.
The partnership was launched this summer in select markets including New York, California, Arizona and Illinois, and will continue to be expanded through the end of the year and into 2023. The partnership offers easy access to a range of the brand's signature CBD-infused solutions for themselves and their pets, which could help to increase adoption rates amongst those who are new to the category.
Charlotte's Web CEO Jacques Tortoroli commented on the Charlotte’s Web and Gopuff partnership saying, "Our mission is to make CBD broadly available, accessible — and convenient. With Gopuff, we are making access more convenient than ever with instant delivery for our consumers."
The partnership was launched this summer in select markets including New York, California, Arizona and Illinois, and will continue to be expanded through the end of the year and into 2023. The partnership offers easy access to a range of the brand's signature CBD-infused solutions for themselves and their pets, which could help to increase adoption rates amongst those who are new to the category.
Charlotte's Web CEO Jacques Tortoroli commented on the Charlotte’s Web and Gopuff partnership saying, "Our mission is to make CBD broadly available, accessible — and convenient. With Gopuff, we are making access more convenient than ever with instant delivery for our consumers."
Trend Themes
1. Cannabis Delivery Partnerships - Partnerships between cannabis companies and delivery services are emerging to provide consumers with easier access to cannabis products, creating opportunities for disruptive innovation in efficient and convenient delivery platforms.
2. CBD Products for Pets - Increasing availability and accessibility of CBD solutions for pets through delivery services and partnerships with pet stores creates opportunities for disruptive innovation in this emerging market.
3. Expansion of CBD Adoption - The partnership between Charlotte’s Web and Gopuff offers easier accessibility and instantaneous delivery of CBD-infused products, further increasing adoption rates and presenting opportunities for disruptive innovation in further expansion of the CBD market.
Industry Implications
1. Cannabis Industry - The partnership between Charlotte’s Web and Gopuff and other similar partnerships present opportunities for disruptive innovation in the cannabis industry, particularly in delivery and accessibility of cannabis products.
2. Delivery Service Industry - Partnerships between delivery service providers and cannabis companies provide opportunities for disruptive innovation in creating efficient and effective delivery platforms for cannabis and other related products.
3. Pet Industry - Expanding availability of CBD solutions for pets through partnerships with cannabis companies and delivery services present opportunities for disruptive innovation in this emerging market within the pet industry.
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