Office Sport Joins Forces with U.P.W.W. Research to Craft Apparel
References: officemagazine.net & hypebeast
Office Sport combines forces with U.P.W.W. Research, which is a sublabel of Utility Pro. The entire collaborative project highlights hi-vis details and focuses of functionality whilst delivering modern styles. The Office Sport x U.P.W.W. Research collection is comprised of four limited edition pieces in total.
The four-piece capsule is comprised of short sleeve shirts, long sleeve shorts, a coach jacket, and a pair of shorts. The entire selection is crafted in a white color palette, accented with reflective branding details from Office Sport, zipper detailed pockets, and hi-vis tapes. The silhouettes are non gender-conforming and are available in unisex sizes. The labels drew inspiration from soccer uniforms, offering comfortable pieces with updated cuts, active versatility, and lounging comfort. The collaborative project is available on the Office's website and online at Slam Jam.
Image Credit: Office Sport, U.P.W.W. Research
The four-piece capsule is comprised of short sleeve shirts, long sleeve shorts, a coach jacket, and a pair of shorts. The entire selection is crafted in a white color palette, accented with reflective branding details from Office Sport, zipper detailed pockets, and hi-vis tapes. The silhouettes are non gender-conforming and are available in unisex sizes. The labels drew inspiration from soccer uniforms, offering comfortable pieces with updated cuts, active versatility, and lounging comfort. The collaborative project is available on the Office's website and online at Slam Jam.
Image Credit: Office Sport, U.P.W.W. Research
Trend Themes
1. Hi-vis Details - The integration of hi-vis details in apparel to enhance visibility and safety.
2. Functionality-focused Fashion - Designing clothing that emphasizes both style and functionality for modern consumers.
3. Limited Edition Collaborations - The trend of creating exclusive collections through collaborations between different brands.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to incorporate hi-vis details to create innovative and safer apparel.
2. Sportswear Industry - The potential for sportswear brands to develop functional and versatile clothing inspired by soccer uniforms.
3. E-commerce Industry - The rise of limited edition collaborative projects presents opportunities for online retailers to attract customers with exclusive collections.
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